Job Description
Job Description
Job Title : Marketing Strategist Location : Santa Ana, CA Type : Full-Time Job Overview :
We are seeking a creative and analytical Marketing Strategist to join our dynamic team. As a Marketing Strategist, you will be responsible for developing and implementing effective marketing strategies to drive brand awareness, customer engagement, and sales growth.
You will collaborate with various teams, including sales, product development, and creative, to ensure that marketing efforts are aligned with the company's overall goals.
Key Responsibilities :
- Strategic Planning : Develop and execute comprehensive marketing strategies that align with the company's goals and objectives.
- Market Research : Conduct market research to identify trends, customer needs, and competitive positioning to inform strategic decisions.
- Campaign Management : Plan, implement, and optimize multi-channel marketing campaigns (digital, social media, email, etc.
to drive customer acquisition and retention.
- Brand Development : Ensure consistent brand messaging and positioning across all marketing channels.
- Performance Analysis : Analyze campaign performance data and market trends to continuously refine marketing strategies for better results.
- Collaboration : Work closely with the sales, product, and creative teams to ensure marketing strategies support product launches, sales goals, and customer engagement.
- Customer Insights : Utilize customer data and feedback to inform marketing strategies and enhance the customer journey.
Qualifications :
- Strong understanding of marketing principles, digital marketing, and brand management.
- Experience with marketing tools and platforms, such as Google Analytics, CRM systems, and social media management tools.
- Excellent communication and presentation skills.
- Ability to analyze data and translate insights into actionable strategies.
- Creative thinking with a focus on innovation and problem-solving.
- Ability to manage multiple projects simultaneously and meet deadlines.
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