Digital Sales Solutions Manager

Description

The Manager Digital Sales Solutions represents the channel to Product & Market manager with ongoing interactions, including the support of bi-weekly sales meetings, MBRs & BAU management where results are being reviewed.

The job provides the Digital Channel subject matter expert support for input on sales strategies and directions to help achieve account plan, public site sales strategy and overall line of business goals.

Depth & Scope :

• Increases traffic and improves sales conversion of TDB products, informs strategy development and roadmaps, execution of strategy, for public site and sales processes online
• Builds a pipeline of optimizations to increase traffic and improve sales conversion, track and manage the program, leading delivery teams and key partners toward the successful implementation
• Acts as the lead for online sales initiatives on project working teams, ensuring business requirements and other project deliverables are documented completely and accurately to achieve business objectives of key strategic initiatives
• Identifies specific opportunities to improve sales conversion leveraging key online tactics; on-site and off-site advertising, SEO, SEM, Internal Referrals, on-site search, page / path / content optimizations, re-designs, utilization of sales support capabilities (i.

e. Natural Language Help, Video, etc), behavioral targeting and personalization, etc

• Conceives initiatives, forecasts the value and leads the change through execution, sets the measurement strategy and manages toward success
• Leads business case development for new opportunities and participates in planning and scoping of online projects and work directed or requested by the lines of business
• Participates in projects and / or working teams as required to provide subject matter expertise and / or objectives toward driving sales.
• Tracks, analyzes and reports on results across all activities driving traffic, engagement and sales conversion for the product portfolio, including marketing campaigns, line-of-business and other online channel driven initiatives.

In doing so, understands the overall impact of these activities against weekly and monthly sales results

• Develops, maintains and improves ongoing analytics dashboard measuring key public site and sales funnel performance indicators
• Works with Customer Insights and partners to analyze performance, establish and refine benchmarks and targets, and uncover actionable insights
• Conducts competitive and market research and analysis and track emerging consumer and online trends to inform product strategies and roadmaps
• Actively engages with stakeholders, partners, program and project managers to ensure proactive product representation on developing and in-flight initiatives
• Works with Planning and channel partners (Phone, ATM, Branches) to support an optimal cross-channel experience

Education & Experience :

• Bachelor's degree or work experience equivalent to Bachelor's degree required
• Bachelor's degree in Business, Marketing, Computer Science, Social Sciences
• 5+ years' experience required
• Proven experience driving leads, sales and other key web metrics through the digital channel, while deploying strategies to improve overall site traffic is desired.
• Business acumen : strategic thinking, business process development, analytical and problem solving skills
• Proven understanding of financial institutions product offering(s) and current processes for digital sales
• Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders
• Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment, requiring ongoing.

re-evaluation of priorities

• Detailed business knowledge of public site and sales site technology and tools
• Superior impact and influencing skills with a demonstrated ability to lead large scale enterprise wide initiatives
• Proven interpersonal and relationship management skills with a strong ability to manage, influence and leverage a multitude of stakeholders
• Skillful communication, negotiation, and partnering skills with an ability to remain resilient under pressure
• Strong time-management and organizational skills to manage multiple deadlines and priorities in a fast paced and constantly changing environment
• Experience managing and developing business cases / requirements
• Digital marketing experience to drive customer acquisition from sales and performance

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job.

They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.

Who We Are

TD Securities offers a wide range of capital markets products and services to corporate, government, and institutional clients who choose us for our innovation, execution, and experience.

With more than 6,500 professionals operating out of 40 cities across the globe, we help clients meet their needs today and prepare for tomorrow.

Our services include underwriting and distributing new issues, providing trusted advice and industry-leading insight, extending access to global markets, and delivering integrated transaction banking solutions.

In 2023, we acquired Cowen Inc., offering our clients access to a premier U.S. equities business and highly-diverse equity research franchise, while growing our strong, diversified investment bank.

We are growth-oriented, people-focused, and community-minded. As a team, we work to deliver value for our clients every day.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals.

Total Rewards at TD includes base salary and variable compensation / incentive awards (e.g., eligibility for cash and / or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition.

Additional Information :

We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD and we’re committed to helping you identify opportunities that support your goals.

Training & Onboarding

We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process

We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

If you are an applicant with a disability and need accommodations to complete the application process, email the TD Bank US Workplace Accommodations Program at .

Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.