Marketing Manager - Reporting and Insights
As the Manager of Reporting and Insights, you will be responsible for generating insights about campaign performance for one of our largest and most strategic business lines, TV & Video.
You will support both internal and external partners in leveraging campaign results and first party data to generate actionable insights regarding vendor funded advertising campaigns.
You will also play a key role in the training & development of two Lead Analysts on the R&I team who will report directly to you.
This role is hybrid, which means you will be required to work some days on-site at the Best Buy location listed on this posting and some days virtually from home or other non-Best Buy location.
The specific work arrangements vary by role and team. The recruiter or hiring manager will provide more details during the hiring process.
What youll do
- Proactively and autonomously lead and drive reporting and insights deliverables and initiatives for your assigned category, as well as contribute to other strategic team projects and initiatives as needed.
- Collaborate with cross-functional partners to leverage campaign insights and analysis to help craft sales proposals, develop data driven media plans, optimize campaigns, and inform future campaign strategy
- Act as primary contact for all campaign reporting and insights for internal & external partners, helping them understand and activate against performance
- Analyze multiple large data sets to identify root cause of performance trends and outcomes
- Coach, train, and develop Lead Analysts reporting to you
Basic qualifications
- 5+ years of experience in marketing, media, eCommerce, analytics, insights, measurement and / or reporting, or other relevant experience
- Excellent communication skills, written and verbal; express complex ideas in a clear and concise manner to various audiences
- Advanced experience with Microsoft Office tools, specifically Excel (advanced formulas & pivot tables) and PowerPoint (data visualizations and story-telling)
- Client Relationship Management and presentation skills, specifically with multi-million-dollar budgets
- Ability to work autonomously in an ambiguous, fast-paced environment
Preferred qualifications
- Bachelor's Degree in related field with 3+ years retail and / or media experience with a focus on advertising analytics.
- Experience with advanced analytic tools (ex : Tableau, PowerBI, SQL querying)
- Experience with marketing measurement and analytics methods (ex : Media Mix Modeling, Mutli-Touch Attribution, In-market Testing)
- Understanding of ad serving platforms (such as Google Ad Manager, Campaign Manager, SA360, DV360) and how ad serving works across websites and apps
Whats in it for you
Were committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.
Our benefits include :
- Competitive pay
- Generous employee discount
- Physical and mental well-being support
About us
As part of the Best Buy team, youll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life in our stores, online and in customers homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. Were committed to being a great place to work, where you can unlock unique career possibilities.
Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.
Best Buy is an equal opportunity employer.
Position Type : Full timePandoLogic. Keywords : Marketing Manager, Location : Minneapolis, MN - 55423
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