Digital Marketing Specialist

Job Description

Job Description

SYNERGY HomeCare, the fastest-growing franchisor of non-medical in-home care, is seeking Digital Marketing Specialist to join its marketing team. Reporting to the Director of Brand & Digital Marketing, this role will be instrumental in supporting our Marketing initiatives. The ideal candidate will harness their creativity and expertise to heighten brand visibility and optimize our social media channels, and believes in collaboration to achieve the best results.

This position is responsible for content creation and posting of engaging photos, videos, and written materials on social media platforms that align to the established marketing communication and content plan. This role will also assist with technical and on-page SEO for our website, as well as support franchisees with local content updates. Additionally this candidate will support digital marketing reporting and other marketing requests. The Digital Marketing Specialist role can be remote-based anywhere in the U.S., and operates as part of a franchise support team located in the Phoenix, Arizona metropolitan area.

Duties / Responsibilities :

Social Media :

Quarterly content planning

Content creation for monthly social calendar including video content creation and editing

Content scheduling

Proactive social monitoring, moderation and engagement

Facebook Group Administration

Monthly social reporting

Franchise Support : Facebook / Facebook Group / Google Business Credential Management

Web :

Schedule / update / post SHC.com blog content (SEO optimizations) monthly

Assist with other on-page SEO as needed

Franchise Support : About Us microsite content updates

Franchise Support : Review / publish submitted blogs in Wordpress every week

Admin & Other Digital Support :

Monthly & quarterly digital scorecards

Conduct competitive audits and reporting

Manage, assign and follow up marketing tickets. Help hold team members accountable for their projects and deadlines.

Create and send canned responses for specific Marketing tickets

Maintain Marketing Central Resources : digital asset library, process documents, FreshDesk Ticket Templates & Canned Responses, Location Data Template + Landing Page Templates

Manage the Marketing process for new locations and location changes.

Performs other related duties as assigned.

Attend scheduled virtual and in-person meetings, SYNERGY Home Care University training, our Annual Franchise Convention, and other meetings as needed.

Provide support for Annual Franchise Convention registration website and app

Required Skills / Abilities :

Experience with Canva, Sprout Social, WordPress strongly preferred

Familiarity with platforms such as Google Business Profiles and Facebook Business Pages

Proficiency in G-Suite (Including Docs, Sheets, Hangouts, Email, Calendar & Drive)

Exemplifies the SYNERGY HomeCare culture of empowerment and accountability :

Guide with Purpose

Create a Sense of Ease

Lead with Passion & Resilience

Be Intuitively Personal

Well-organized, collaborative, able to prioritize work, manage time effectively, follow through on commitments, and meet deadlines in a fast-paced environment with multiple internal stakeholders

Strong interpersonal, communication, and relationship building skills.

Education and Experience :

Bachelor’s degree in a related field or equivalent combination of education and experience

Minimum 3 years of professional experience working in digital video production or social media content creation

Background in healthcare or a related field is a plus

Physical Requirements :

Prolonged periods of sitting at a desk and working on a computer.

Must be able to lift up to 15 pounds at times.