Head of Digital Engagement, Global Marketing & Sales Platforms
Description
About Us
Founded in 1872, Kimberly-Clark (NYSE : KMB) is a global Fortune 200 consumer packaged goods (CPG) company with 45,000 employees and annual revenues of $20 billion.
Kimberly-Clark (K-C) and its trusted brands are an indispensable part of life for over a billion people in more than 175 countries.
Fueled by ingenuity, creativity, and an understanding of people’s most essential needs, we create products that help individuals experience more of what’s important to them.
Our portfolio of iconic brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Plenitud, Viva, Softex, Sweety and WypAll, hold the No.
1 or No. 2 share position in 70 countries. Sustainability is at the center of our company and by 2030 we aspire to advance the well-being of one billion people through social programs and reduce our environmental footprint by half.
We focus on the areas where we can make the biggest difference climate, forests, water, and plastics.
After recently celebrating our 150-year anniversary, K-C is in the midst of an exciting transformation from a category-based business to a consumer-led growth platform.
Leveraging our purpose-led, performance driven culture, the company continues to drive growth, fueled by category-defining innovation as we live out our purpose of Better Care for a Better World.
At K-C, treating individuals with respect is the way we do business and the way we lead our industry and our world. We’re building an organization that looks and thinks like our customers around the world and searching for talented people with different perspectives and varied backgrounds.
At K-C, you’ll be part of the best team committed to driving innovation, growth and impact. We’re always looking for new and better ways to perform so there’s your open door of opportunity.
you just need to log on! Led by Purpose. Driven by You.
Position Summary
Reporting to the Chief Digital & Technology Officer, the Head of Digital Engagement, Global Marketing & Sales Platforms plays a crucial role in leading the digital transformation agenda, ensuring that K-C’s Digital Marketing & Commercial Capabilities are leveraging industry leading digital technologies and creating valuable business outcomes.
Bringing in an outside-in perspective and expertise that challenges the thinking of leaders across Growth Functions and Segments in partnership with Segment CIOs & CTO.
The role will focus on modernization and transformation of the Digital Marketing, Sales & Innovation tech stack, people capabilities, talent and sourcing strategy and fully embedding platform / product management leveraging mature agile delivery methodology.
Combining industry expertise with digital strategies, the role will create a competitive edge for K-C. This Leader will also serve as the Digital Technology Leader partnering closely with the Chief Growth Officer and their teams to bring forward the digital marketing technology roadmap & strategy.
Role & Responsibilities
More specifically, the Head of Digital Engagement, Global Marketing & Sales Platforms will be responsible for :
Collaborate with sales, marketing and business teams to understand objectives and ensure Marketing Technology (Martech) solutions align with business goals.
Develop a Martech roadmap that supports sales, marketing & innovation strategies as well as customer experiences.
Own Enterprise Digital Growth Platform Strategy
Evaluate, select, and implement Martech, Digital Sales & Innovation tools and platforms (e.g., CRM, CMS, automation tools, analytics platforms)
Ensure seamless integration of various Martech, Digital Sales & Innovation solutions with existing systems.
Plan, deliver, and manage Martech, Digital Sales & Innovation projects from inception to completion.
Establish timelines, allocate resources, and manage budgets.
Monitor project progress, address issues, and ensure timely delivery.
Ensure the effective capture, management, and utilization of marketing data.
Implement and oversee analytics solutions to measure marketing performance and ROI.
Ensure data privacy and compliance with relevant regulations (e.g., GDPR, CCPA).
Oversee the technical aspects of Martech, Digital Sales & Innovation tool implementations, including configuration, customization, and troubleshooting.
Provide technical support and training to marketing teams.
Manage relationships with Martech, Digital Sales & Innovation tool vendors and service providers.
Coordinate with internal stakeholders, including IT, marketing, sales, and customer service teams.
Stay updated on the latest Martech & Digital Sales trends and innovations.
Brings external perspectives on Future Technology opportunities to test, learn and scale new marketing platform capabilities.
Drive the adoption of best practices and innovative solutions across K-C.
Monitor the performance of Martech, Digital Sales solutions and marketing campaigns.
Analyze results to identify areas for improvement and optimization (IMM, RGM, TPN).
Implement changes to improve efficiency and effectiveness.
Ensure that Martech, Digital Sales & Innovation solutions adhere to security standards and policies.
Manage risks associated with data security and ensure compliance with legal and regulatory requirements.
Lead, develop and mentor a team of digital professionals.
Foster a collaborative environment across marketing, IT, and other departments
Professional Skills & Qualifications
The Head of Digital Engagement, Global Marketing & Sales Platforms will possess :
15+ years of digital & commercial transformation experience in large, complex consumer-oriented industries including 7+ years leading enterprise transformation and change.
Good understanding of the nuances of the consumer goods sector including knowledge of product lifecycles, market trends, and consumer behavior.
Strong technical depth and demonstrated ability to develop and execute a digital marketing technology strategy & roadmap.
Forward thinking leader focused on applying new technologies and unlocking emerging capabilities that create valuable business outcomes.
Effective communicator and collaborative leader with a proven ability to lead, train and uplift the skills of a global technology team.
Experience in Fortune 500 consumer goods manufacturing and / or retail company.
Exceptional ability to build cross-functional relationships with Senior Leaders and diverse teams including IT, marketing, sales, and supply chain to ensure alignment and integration of digital initiatives across the organization.
Demonstrated ability to develop and communicate digital strategies, initiatives, and results to key stakeholders, including the executive leadership team.
Bachelor’s Degree in Management Information Systems / Technology, Computer Science, Engineering, or related discipline. MBA or equivalent is preferred.
Location
The Head of Digital Engagement, Global Marketing & Sales Platforms ideally will be based in Chicago, IL or Roswell, GA.
Kimberly-Clark Ways of Working
Focus on Consumers . We keep the needs of customers and consumers at the center of our work. Building strong customer relationships and delivering consumer-centric solutions.
Seeing ahead to future possibilities and translating them into breakthrough strategies that delight our consumers.
Play to Win . We aim high, measure our results, and live our values because winning with integrity matters. Setting aggressive goals and consistently achieving results, even under tough circumstances.
Pushing past status quo to create new and better ways to solve problems and win.
Move Fast . We turn decisions into action, remove barriers and seek progress over perfection. Stepping up to champion ideas, address difficult issues and say what needs to be said.
Tackling challenges with a sense of urgency, seizing new opportunities, and scaling winning solutions.
Grow our People . We champion inclusion and encourage our people to ideate, innovate and contribute to their growth. Encouraging diverse perspectives, experiences and backgrounds that enable our winning culture.
Placing a high priority on developing self and others to meet career goals and the organization’s goals.
Primary Location
Chicago Commercial Center
Additional Locations
USA-GA-Atlanta-Roswell
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
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