Senior Manager/Associate Director, B2B Marketing

POSITION SUMMARY :

To achieve our vision of delivering ever better health outcomes for patients while lowering overall healthcare costs, we’ve reinvented our customer engagement model to bring the value of our portfolio to local markets.

Each healthcare ecosystem determines how patients receive care across a geographic area of stakeholders (Purchasers, Payors, Organized Providers, IDNs, CHCs, Community Hospitals, Federal, Policy, Advocacy, Funding Entities).

The Indivior ecosystem team collaborates with the market landscape to better understand customer business models and implements plans to address shared goals and partnership opportunities.

This position interfaces directly with focused customers and associations to develop synergistic solutions for patients.

Additionally, this role leads the research, strategy, and tactics to support the sales execution and collaborative customer initiatives for the Indivior commercial teams.

ESSENTIAL FUNCTIONS :

The responsibilities of this role include, but are not limited to, the following :

Strategic Engagement - Deeply understands the unique needs of ecosystem stakeholders in their pursuit of the quadruple aim - reducing costs, improving population health, patient experience, and team well-being.

This position operates in a Customer-Facing role to generate customized content and capabilities to help achieve the quadruple aim.

The leader will act as a critical link between the field teams, organized customers, and internal HQ colleagues to build, maintain and leverage networks.

This leadership role will involve relationship development healthcare ecosystem stakeholders to co-create solutions which improve the provider and patient experience.

Commercial Collaboration Coordinates with ecosystem partners to accelerate and optimize customer engagement strategies and initiatives.

Gain insights and perspectives through inputs from strong external customer interaction, primary and secondary market research, and field teams.

Role responsibilities entails approximately 25% with 75% and

Integrated Market Perspective - Provide analytical and operational insights to develop progressive ecosystem strategic plans and initiatives.

Conduct market research initiatives to develop deep patient, payor, provider, and market insights as a foundation for sustained brand growth, product positioning, and customer depth.

Anticipates new trends in competitive or disease area landscape to guide market access and implement organizational strategy.

Enterprise Agility - Work cross-functionally with Indivior stakeholders to identify, design and co-create patient driven solutions.

Execute short-term priorities and strategic vision in the local ecosystem engaging in partnerships that improve the customer experience, improve patient outcomes, and deliver on business opportunities for Indivior.

• Engage field leadership and training with insights into the market access channel aspects of the brand plan to ensure full support and integration, including workshop development, POA planning, initial sales training, and monthly sales leadership meetings.
• Agency Coordination - Work productively and collaboratively with external agencies and key internal cross-functional groups within the organization in the development of strategic plans to optimize portfolio and patient access with affiliated pull-through.

Fully participate and support the Marketing Brand Leads in the development of executive level quarterly business review presentations and annual plan presentations.

MINIMUM QUALIFICATIONS :

• Education : Bachelor's Degree in business and / or biological science education (preferred) with concentration in marketing are preferred (MBA a plus).
• Experience : 10+ years of progressive achievements in the healthcare industry; including pharma sales, account management and marketing experience strongly preferred with proven track record of demonstrating ability to achieve business goals and objectives
• Leadership : Ability to influence and collaborate with peers, develop and coach others, and lead cross-functional teams to achieve meaningful outcomes and create business impact
• Business Acumen : Comprehensive knowledge and understanding of US healthcare system, reimbursement challenges and opportunities, experience with specialty products represents an essential skill.
• Knowledge : In-depth functional knowledge across market access, pricing and contracting, life cycle management and patient services for integration within team and business unit.
• Value Story : Ability to connect commercial and clinical perspectives to develop enhanced value messages and strategies.
• Content Development : Experience in developing market access and brand resources with Agencies and Medical Legal / Promotional Review Committees
• Business Model : Knowledge of customer centric approaches and interconnectivity to create therapeutic scalability & sustainability.
• Skills : Understanding of commercialization process, reimbursement integration points and clinical development processes.
• Case Study : Commercial Product launch and Health Care Economic Information capabilities. Experience in launching first-time therapeutic product area (a plus).
• Customer Collaboration : Documented knowledge of market access, patient access / affordability, and contracting approaches with organized customers and associations.
• Finance : Budget and P&L Management experience a plus.
• Interpersonal skills : Excellent communication and presentation skills
• Travel : 20-30% domestic travel
30+ days ago