Loyalty and Email Marketing Manager

Basic Function

It's an exciting time to join the HF Sinclair Marketing Team in our Retail Fuels Division. Over the last 100+ years we have grown to over 1,500 Sinclair sites and have an ambitious growth plan to continue growing significantly over the coming years.

We are seeking a highly motivated and experienced loyalty program professional to join our Brand Marketing Team to take our loyalty program to the next level.

Today we have our DINOPAY mobile app which offers mobile payments and fuel discounts to our consumers.We are looking to grow and expand our program beyond these capabilities to attract new consumers and retain ones, while also enhancing our value proposition for our Distributor Wholesalers to join and continue representing the Sinclair brand.

We are also looking to implement an automated email marketing program to support our loyalty program.

Job Duties

Update and enhance our Loyalty Program with new creative structures, strategies and offers beyond fuelBuild a Loyalty Program roadmap to continuously enhance and add new capabilities to the program to drive user acquisition, retention, and engagementContinuously assess the competitive landscape and update our discount offering in a strategic mannerCreate and launch the introduction of automated email marketing via consumer journey email campaigns to grow engagement with our brand and salesObtain and analyze loyalty insights and data to continuously enhance our programWork with and support Brand and Strategy Manager and Advertising and Media Manager to create effective integrated marketing campaignsWork hand-in-hand with our GM of Payments and Payment Systems and our third-party vendors to continuously update our mobile appLead and manage strategic partnership with external agency partners, including contractingPartner with the greater Marketing Team on pricing and discounting strategyWork with our distributors to continuously enhance our loyalty program

Special assignments or tasks assigned to the employee by their supervisor, as determined from timeto time in their sole and complete discretion

Experience

7+ years of professional marketing experience 3+ years managing, growing and marketing a consumer loyalty program 3+ years creating effective and engaging email marketing campaigns End-to-end experience managing creative production execution with agencies Creating clear, effective and detailed agency briefs to ensure efficient execution Experience working with a top tier customer loyalty and engagement platform and app (i.

e. Punchh) Delivering sophisticated projects by collaborating with and delivering through others Managing medium to large marketing agency relationships Creating new strategies and implementing them to deliver results Engaging and collaborating with franchisees / distributors / retail site owners

Preferred Experience : Experience in assigned petroleum product is preferred.

Education Level

Bachelor's Degree in Marketing or a similar business related field.

Required Skills

Experience creating automated email marketing strategy and flows for journeys in Salesforce Marketing Cloud (or similar platform) that an agency will create in SFMC.

Experience with understanding and self-service leveraging of insights from email marketing platform to modify and enhance journeys.

Understanding of multi-channel UI and UX and journey mapping from the consumer standpoint Strong analytical skills with the ability to interpret data, analyze.

For full info follow application link.

HollyFrontier Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender i dentity, national origin, age, disability, veteran status or any other prohibited ground of discrimination.