Director, Strategic Pricing (Digital Marketing)

The Director, Strategic Pricing will play a pivotal role in shaping and executing the pricing strategies for FindLaw, a leading digital marketing solutions provider to smaller law firms.

The successful candidate will lead a small team of analysts responsible for developing and implementing pricing structures that optimize revenue generation while ensuring competitiveness in the market.

The ideal candidate will possess a deep understanding of digital advertising ecosystems, dynamic ad pricing, emerging monetization trends, and competitive landscapes.

They will collaborate closely with cross-functional teams to align pricing strategies with business objectives and market dynamics.

The following information provides an overview of the skills, qualities, and qualifications needed for this role.

About the Role

• Develop and execute pricing strategies for digital marketing products and services, with a particular focus on pricing online legal directory listings across FindLaw's network of leading sites.
• Partner with Product on the design and implementation of an ongoing process to refine online directory pricing multiple times per year, leveraging performance, discount, and sales data.
• Design and implement pricing models that align with different customer segments and value propositions.
• Conduct comprehensive market analysis to identify pricing opportunities, competitive positioning, and emerging trends.
• Monitor and analyze pricing performance metrics, such as pricing elasticity, customer acquisition cost, and lifetime value, to optimize pricing strategies.
• Collaborate with sales, marketing, and product teams to understand customer needs, market demand, and product capabilities.
• Provide leadership and guidance to pricing analysts and cross-functional teams to ensure effective execution of pricing initiatives.
• Drive continuous improvement in pricing processes, tools, and methodologies to enhance efficiency and effectiveness.
• Collaborate with finance and accounting teams to ensure accurate pricing modeling, forecasting, and financial reporting.

About You

• Bachelor's degree in Business, Economics, Finance, or related field; MBA or advanced degree preferred.
• Minimum of 7 years of experience in pricing strategy, revenue management, or related fields, preferably in the digital advertising industry.
• Deep understanding of digital advertising ecosystems, including programmatic advertising, display advertising, search advertising, social media advertising, and emerging formats.
• Proven track record of developing and implementing successful pricing strategies that drive revenue growth and market share expansion.
• Strong analytical skills with proficiency in data analysis, financial modeling, and pricing optimization techniques.
• Excellent communication and presentation skills, with the ability to articulate complex concepts and influence stakeholders at all levels of the organization.
• Strategic thinker with the ability to anticipate market trends, identify growth opportunities, and make data-driven decisions.
• Strong leadership skills with experience leading cross-functional teams and driving collaboration in a fast-paced environment.
• High level of integrity, professionalism, and accountability.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex / gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law.

Thomson Reuters is proud to be an Equal Employment Opportunity / Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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