Senior Manager, Public Relations and Consumer Engagement

Lasalle Network is ecstatic to be partnered with a high-growth company in the haircare space that is disrupting the industry! They are seeking a Senior Manager, Public Relations and Consumer Engagement to lead the global efforts in influencer management, public relations, partnerships, organic social media and community building.

Reporting directly to the VP of Marketing, this role requires a deep understanding of the beauty industry, coupled with proven expertise in driving consumer engagement and amplifying brand storytelling.

Senior Manager, Public Relations and Consumer Engagement Responsibilities :

• Develop and execute comprehensive engagement strategies to drive brand awareness, foster brand advocacy and increase community engagement across all channels, with a particular focus on beauty industry nuances
• Lead influencer marketing initiatives, including identifying, cultivating and managing relationships with paid influencers and overseeing an extensive seeding program to drive product awareness and trial
• Manage PR agencies and oversee media relations, including media events, press releases, editorial partnerships and editorial affiliate to secure coverage and elevate presence in relevant media outlets
• Drive forward-thinking press and influencer events to generate buzz and amplify brand storytelling, managing budgets effectively to ensure maximum impact and ROI
• Act as an editorial lead, conceptualizing and curating compelling content themes and narratives that resonate with our client’s audience and reinforce the brand positioning in the beauty industry
• Manage global team covering US, Canada, UK, New Zealand and Australia markets, including two earned media managers, social media manager and community coordinator
• Conduct competitive analysis and trend reporting to inform strategy and optimize engagement initiatives, staying abreast of industry trends and emerging platforms
• Oversee strategy and management of Creator Community, fostering relationships and empowering creators to generate authentic user-generated content (UGC) for the brand
• Utilize tools such as Tribe Dynamics, Dash Hudson, etc., to track and analyze engagement metrics, feedback and trends, providing ongoing insights and optimization strategies to prove results qualitatively and quantitatively against board-aligned KPIs.

Deliver monthly and quarterly dashboards to internal stakeholders and board of directors

Senior Manager, Public Relations and Consumer Engagement Requirements :

• Bachelor's degree in marketing, communications, journalism or a related field; advanced degree preferred
• 6+ years of related experience, preferably in a global capacity
• Must have experience in the beauty industry
• Experience successfully managing and coaching multiple direct reports
• Experience working in smaller, entrepreneurial environments and scaling processes for growth
• Proven track record of success in beauty marketing, influencer management and public relations, with a strong network of industry contacts and influencers
• Extensive experience managing PR agencies and executing media events, with a deep understanding of beauty industry media landscape and trends
• Strong leadership skills with the ability to inspire and motivate teams, fostering a collaborative and results-driven culture
• Excellent communication and interpersonal skills, with the ability to build and nurture relationships with internal and external stakeholders
• Highly organized with a keen attention to detail and the ability to manage budgets effectively, ensuring maximum impact and ROI
• Proficiency in social media management tools, analytics platforms and content management systems
• Passionate about sustainability and environmental stewardship, with a commitment to driving positive change through purpose-driven initiatives
30+ days ago