Sr. Specialist, Marketing operations

About the Role

Grade Level (for internal use) :

The Team : You will join a very collegial and professional global marketing operations team that optimizes processes, technology, data and analytics to power a high-performing marketing organization and drive alignment across the funnel by managing critical, high-visibility projects, leveraging a wide variety of platforms.

The Impact : Your position on the Global marketing operations team is critical to driving alignment and focus on campaign creation and launch via both marketing automation and content experience platforms, as well as in managing the day-to-day execution and fulfilment of marketing campaigns;

responsibilities also include aligning campaigns with Marketo programs and related assets, performing assigned tasks in a workflow management tool for managing daily projects.

The Senior Specialist plays an integral role in driving and refining critical elements of our marketing projects, with respect to overall process improvement, data quality and key operational excellence performance metrics.

What’s in it for you :

Our marketing team is responsible for capturing the attention of target audience, promoting the strong SPGMI brand and facilitating our clients’ decision-making processes.

If you are a meticulous person, have a technical mindset and love to think outside the box, we want to talk to you! The ideal candidate will partner with SPGMI Marketing Managers on executing promotional campaigns, running and analyzing reports and driving in the campaign design process.

Responsibilities :

• Manage and execute marketing campaigns utilizing an integrated marketing automation platform (Marketo) and CRM (Salesforce) platform to drive growth.
• Create and manage lead nurturing programs to move prospects through the sales funnel.
• Implement lead scoring and grading models to prioritize leads for sales follow-up.
• Monitor and analyze campaign performance, providing insights and recommendations for improvement.
• Ensure campaigns are aligned with overall marketing goals and brand messaging.
• Support all aspects of process ownership & continuous process improvement for aligned marketing group(s), including new process roll-out and change management implementation to improve business processes and increase efficiency.
• Work closely with marketers and events / website / social media team to integrate marketing automation and email marketing capabilities into tactical planning and execution.
• Manage daily tasks and deadlines for varied marketing operations processes in the Workfront workflow management tool for efficient turnaround of departmental projects.
• Ensure the timely deployment of initiatives and project success by managing calendars, processes, and program documentation to support marketing execution.
• Develop a thorough understanding of universe list creation methodologies. Provide guidance and proactively recommend improvements for list-building efforts.
• Compile, manipulate, and display data in response to requests for analytical reports to support strategic planning for marketing organization.
• Proactively identify gaps and errors in workflow / processes and work towards improving those areas.
• Stay updated with industry trends and advancements in marketing automation technology.

What We’re Looking For :

Basic Qualifications

• MBA or Bachelor’s Degree in Marketing, Business, or equivalent education and experience.
• Minimum 2 years of experience working in a marketing or equivalent environment, preferably in the financial services sector.
• Minimum 2 years of experience working in a Marketing Automation (MAP) or Email Service Provider (ESP) platform (ex : Marketo, Eloqua, Pardot, MailChimp, Constant Contact, etc.).
• Excellent communication skills (oral / written), Intermediate-to-advanced MS Excel skills, and proficiency utilizing Microsoft Office products including a database is required.
• Strong organizational skills required to prioritize multiple work priorities and projects concurrently and meet established deadlines.
• Self-starter with demonstrated track record of initiative, creativity, and innovation.
• Ability to independently work as a contributing member in a high-paced and focused team with minimal directions.
• Strong analytical and problem solving / research skills required with a high attention to detail.
• Familiarity with report building skills through any database management system will be an added advantage.
• Willingness to work in rotational shifts as per business requirement.

Preferred Qualifications :

Prior experience with using any Email service provider (ESP) / Marketing automation platforms ( Marketo, Eloqua, Pardot, MailChimp, Constant Contact, etc.

a database management tool ( or similar CRM tool), and / or a webinar hosting platform (ON24, Webex, Adobe Connect, etc).

Basic understanding of Robotic Process Automation (RPA).

About S&P Global Market Intelligence

At S&P Global Market Intelligence, a division of S&P Global we understand the importance of accurate, deep and insightful information.

Our team of experts delivers unrivaled insights and leading data and technology solutions, partnering with customers to expand their perspective, operate with confidence, and make decisions with conviction.

For more information, visit

What’s In It For You?

Our Purpose :

Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology the right combination can unlock possibility and change the world.

Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow.

At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.

Our People :

We're more than 35,000 strong worldwide so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.

From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it.

We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business.

We’re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.

Our Values :

Integrity, Discovery, Partnership

At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead.

We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.

Benefits :

We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you and your career need to thrive at S&P Global.

Our benefits include :

Health & Wellness : Health care coverage designed for the mind and body.

Flexible Downtime : Generous time off helps keep you energized for your time on.

Continuous Learning : Access a wealth of resources to grow your career and learn valuable new skills.

Invest in Your Future : Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.

Family Friendly Perks : It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.

Beyond the Basics : From retail discounts to referral incentive awards small perks can make a big difference.

For more information on benefits by country visit :

Diversity, Equity, and Inclusion at S&P Global :

At S&P Global, we believe diversity fuels creative insights, equity unlocks opportunity, and inclusion drives growth and innovation Powering Global Markets.

Our commitment centers on our global workforce, ensuring that our people are empowered to bring their whole selves to work.

It doesn’t stop there, we strive to better reflect and serve the communities in which we live and work, and advocate for greater opportunity for all.