A company is looking for a Marketing Data & Analytics Manager to drive data-driven marketing decisions and optimize user journeys.
Key ResponsibilitiesDevelop and maintain analytics frameworks to track user behavior and interactionsImplement tracking mechanisms to capture data throughout the customer lifecycleCollaborate with marketing and product teams to optimize strategies for user acquisition and retentionRequired QualificationsBachelor's degree in Marketing, Data Analytics, Statistics, or a related field;
advanced degree is a plus5+ years of experience in marketing analytics with a focus on data analytics and user journey trackingProficiency in analytics tools such as Google Analytics, Mixpanel, or similar platformsExperience with data visualization tools (e.
g., Tableau) and CRM / MA systems (e.g., Salesforce)Strong understanding of digital marketing channels including SEO, email marketing, and paid advertising
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