A company is looking for a Senior Lifecycle Marketing Specialist to enhance digital marketing strategies for B2B audiences.
Key ResponsibilitiesDevelop multi-channel lifecycle strategies for onboarding, engagement, retention, and upsell initiativesCreate and analyze targeted email campaigns, monitoring performance metrics and conducting A / B testingCollaborate with cross-functional teams to ensure cohesive brand messaging across all customer touchpointsRequired Qualifications5+ years of experience in digital marketing or a related fieldStrong knowledge of HubSpot and experience with CRM segmentation strategiesFamiliarity with HTML and CSS is an advantageExperience in B2B advertising is a plusPassion for email marketing and content creation with a data-driven approach
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