JOB SUMMARY :
The Sr. Director, Marketing and Enterprise Communications is responsible for the development and implementation of broad reaching, omnichannel, and data-driven, marketing, communication, and brand strategies that focus on growing / retaining membership, generating brand awareness, and advancing the Community Health Choice brand.
Formulates complex strategies and concepts that drive results and persuade and influence others. Reporting to the Chief Growth Officer and partnering with Sales leadership, develops and leads a comprehensive marketing acquisition strategy for new and existing products, and adapts brand strategy to each target market.
Responsible for developing brand positioning and maintains brand integrity across marketing and communication initiatives.
Develops and manages enterprise-wide marketing and promotional programs that support corporate objectives for all lines of business.
Accountable for the development of media strategies and directs paid advertising efforts. Develops reporting strategy to monitor marketing performance against goals and optimizes to performance.
Is responsible for providing direction, guidance and leadership to integrated marketing and communications department.
MINIMUM QUALIFICATIONS :
- Education / Specialized Training / Licensure : Bachelors degree in Advertising, Marketing or Public Relations; Masters Degree preferred
- Work Experience : Minimum 5 years experience in healthcare / insurance marketing
- Management Experience : 3-5 years of experience in a progressive leadership capacity
- Software Operated : Microsoft Office (Word, Excel, Outlook)
SPECIAL REQUIREMENTS :
- Communication Skills :
- Above Average Verbal
- Exceptional Verbal
- Bilingual Skills Preferred
- Writing / Composing
- Other Skills : Design, P.C., MS Word, MS Excel,
- Advanced Education : Bachelor's Degree Major : Advertising, Marketing, Public Relations or Communications, Master's Degree Major : Advertising, Marketing, Public Relations or Communications preferred
RESPONSIBLE TO : Chief Growth Officer
Chief Growth Officer
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