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Growth Marketing Lead

Growth Marketing Lead

BRMSan Francisco, CA, US
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Power To Buyers

BRM is growing our team of passionate teammates on a mission to arm people with the right tools to do their best work. BRM's digital assistants automagically help companies find and manage tools. Whether it is collaborating on a renewal, locating misplaced contracts, intelligently negotiating, or automating compliance reviewsBRM's assistants are bringing power back to the buyer!

We're looking for our first marketer to build awareness, and drive real outcomes through programmatic creative means. Help us target, engage, and close customers through a comprehensive strategy that leverages data-driven insights, growth experimentation, and multichannel approaches. You'll be responsible for owning and optimizing the entire marketing funnel, from brand awareness to conversion, ensuring our message resonates with the right audiences at the right time.

What You'll Do

  • You will be responsible for all marketing activities at BRM. Don't worry, we know being a generalist is hard, and will channel your work to your strengths. But you need to have a grasp on the entirety of marketing. Yeah, this role isn't for the faint of heart.
  • Develop and implement the marketing strategy. Create and execute a comprehensive marketing plan that aligns with our business goals. Our business goals are currently going from 0-1. Expect to fail a lot, and learn a lot. And then win A LOT.
  • Own channel strategy and execution. You will choose which channels we invest in and why, and then drive the execution of that strategy
  • Own growth experimentation. Run ALOT of failed growth experiments.
  • Reporting : Regularly track, analyze, and report on marketing KPIs, providing insights and recommendations for continuous improvement
  • Hire & oversee any needed external agencies or consultants

Who You Are

  • You focus on the goal, not just the execution. You have a track record of solving business problems using marketing as a primary tool, versus just running marketing programs.
  • You're a scrappy problem solver. You know you don't have to spend a lot of money to drive big results for the business
  • You would describe yourself as a numbers person. You love using data to tackle problems. You feel at home in a spreadsheet and you have experience building a marketing engine.
  • You have experience managing a growth marketing experimentation program. You programmatically ship experiments & measure results before scaling. You always have a handful of experiments running, with more in the backlog.
  • You're familiar with a wide range of marketing channels & strategy. You are familiar with content strategy, SEO, ABM and SEM.
  • You're an impatient person who biases towards action and finds slowness irritating
  • You have a high bar for the quality of your work.
  • You know that traditional B2B marketing is getting harder. You can think creatively to rise above the noise. If you don't have a few "that is a crazy idea" then you are doing something wrong.
  • You've run growth marketing or been a member of a small growth marketing team at a B2B startup in the past. We need someone that has an idea of what growth marketing is. But hey, if you don't have experience, and can think of a way to convince us that you are the right person, there's a chance.
  • This Role Isn't Right For You If

  • You are uncomfortable working autonomously when needed, and shy away from responsibility and ownership.
  • You are uncomfortable with direct feedback, and being held accountable.
  • Dynamic, fast-paced work environments make your head spin.
  • You are not excited about being hands-on and proactively managing a variety of tasks and responsibilities.
  • You are looking for a way to pay the bills between 9am-5pm Monday through Friday.
  • We are an equal opportunity employer and do not discriminate on the basis of any status protected under federal, state, or local law.

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    Growth Marketing Lead • San Francisco, CA, US

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