Manager - Digital Product Technology

What We Stand For

Low Fares Done Right is our mission and we strive to bring it to life every day. Our Done Right’ promise means delivering not only affordable prices, but making travel friendly and easy for our customers.

To do this, we put a great deal of care into every decision and action we take. We must be efficient with the use of our resources and make smart decisions about how we run our business.

We must also innovate and be pioneers - we’re not afraid to try new things. While our business requires us to fly high in the air, we also consider ourselves down-to-earth in our approach, creating a warm and friendly experience that truly demonstrates Rocky Mountain Hospitality.

Work Perks

At Frontier, we like to think we’re creating something very special for our team members. Work is why we’re here, but the perks are nice too :

• Flight benefits for you and your family to fly on Frontier Airlines.
• Buddy passes for your friends so they can experience what makes us so great.
• Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages.
• Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors.
• Enjoy a Dress for your Day’ business casual environment.
• Flexible work schedules that support work / life balance.
• Total Rewards program including a competitive base salary, short term incentives, long-term incentives, paid holidays, 401(k) plan, vacation / sick time and medical / dental / vision insurance that begins the 1st of the month following your hire date.
• We play our part to make a difference. The HOPE League, Frontier Airlines’ non-profit organization, is dedicated to providing employees financial assistance during catastrophic hardship.

Who We Are

Frontier Airlines is a leading ultra-low cost carrier headquartered in Denver, Colorado. With a mission to deliver Low Fares Done Right, the company provides affordable, convenient and accessible air travel throughout the U.

S., Caribbean, Mexico and Latin America. Frontier’s highly fuel-efficient, all-Airbus fleet is among the youngest and most modern of any carrier within the U.

S. That, combined with the airline’s many weight-saving initiatives and focus on operational efficiencies, makes Frontier America’s Greenest Airline.

Each Frontier Airlines plane tail features a special animal with a unique name and backstory. Many of the featured species are endangered or threatened, part of the airline’s commitment to underscore and raise awareness for their plight.

Frontier serves approximately 100 destinations throughout North America and operates 500-plus daily flights, on average.

The airline employs more than 7,000 team members and has crew bases in more than a dozen U.S. cities. Frontier Airlines.

Inc., is a subsidiary of Frontier Group Holdings, Inc. (NASDAQ : ULCC).

Frontier is the most fuel-efficient of all major U.S. carriers when measured by ASMs per fuel gallon consumed.

What Will You Be Doing?

The Manager, Digital Product Technology will lead the digital content strategy, content management system, analytics platforms, and optimization strategy across Frontier’s digital systems and products.

They will play a key role in the execution and implementation of our new content management system and will ensure it supports the content and optimization needs of the business.

They will maintain a consistent intake process and work with key stakeholders across the organization to ensure compliance and consistency across all our digital platforms.

This role will provide thought leadership to the web and mobile app teams, and establish best practices in content development, content strategy, search engine optimization, merchandising, and optimization of Frontier Airline’s digital products.

Essential Functions

• Own and manage process streams with product managers, designers, researchers, and marketers to develop a consistent and cohesive content strategy.
• Lead implementation of new headless Content Management System, ensuring all business needs are met.
• Lead and manage optimization platforms, ensuring successful merchandising and optimization across web and mobile platforms.
• Lead and manage analytics tools, ensuring KPIs are tracked and our digital platforms are performant.
• Champion data driven decisions to successfully optimize our merchandising strategies across the website and mobile app.
• Own and manage Frontier Airline’s Content Management System, overseeing daily operations, updates and content publishing in test and production environments.
• Lead administrative activities for CMS platform; including training sessions for content contributors and managing existing roles / permissions.
• Manage and drive various high-level projects from concept to execution.
• Provide thought leadership and structure for website, development, updates, and enhancements to ensure our website is user-focused and provides intuitive desktop and mobile experiences.
• Work with internal stakeholders to create and customize content that supports project / product roadmap.
• Manage the site content and product go-live schedule to ensure that products are activated in a timely manner, maximizing selling time on site.
• Translate product requirements for web development and own web content production lifecycle including scoping out content requirements, production, testing and ongoing management
• Cultivate and maintain relationships with third party vendors and work closely with IT department to ensure the technical aspects of web integrations
• Act as point of contact for issue resolution as it relates to the flyfrontier.com website
• Manage content development workflows between designers, developers and various internal teams
• Oversee and manage content team, data analysts, and optimization specialists
• Experience working with internal stakeholders to develop and deploy web content in order to drive traffic, leads, revenue and achieve cross-organizational goals
• Define, maintain and evolve Frontier’s content development guidelines

Other Functions

Other duties as assigned

Qualifications

• 5+ years of experience creating web content
• Working knowledge of SEO strategy and optimization
• Experience with web and mobile analytics tools
• Experience with A / B and multivariant testing tools
• Knowledge and experience with HTML and CSS
• Experience working on and leading a web and app team
• Background in marketing is beneficial but not required
• Strong understanding of web and app user experience
• Experience working in content management systems
• Experience copywriting across various digital touchpoints

Knowledge, Skills and Abilities

• Flexible able to respond quickly and effectively to changes in the marketplace, internal strategy and business requirements
• Highly data driven with an ability to execute merchandising and optimization best practices
• Basic knowledge and understanding of technical disciplines including : HTML, CSS, and front-end web design, SEO tools including google webmaster tools, SEO MOZ or similar, and core concepts of SEO and SEO marketing
• Competency with Microsoft office, including, excel and power point
• Excellent written, oral and interpersonal communication skills and the ability to work effectively with individuals and groups
• Ability to multi-task and prioritize various projects simultaneously

Equipment Operated

Standard office equipment, including PC, copier, fax machine, printer

Work Environment

Typical office environment, adequately heated and cooled

Physical Effort

Generally, not required.

Supervision Received

General Direction : The incumbent normally receives little instruction on day-to-day work and receives general instructions on new assignments.

Positions Supervised

Salary Range

$113,520.00 - $141,900.00

Please note : this posting will closed on or before 9 / 23 / 2024