Associate Director, Digital Marketing & Strategy (Management)

Job Summary :

Title : Associate Director, Digital Marketing and Strategy (Management)

Location : New York, NY (Full-Time, On-Site)

Reports to : VP, Digital Marketing & Strategy

Job Summary :

Roc Nation is seeking an Associate Director of Digital Marketing and Strategy. This position reports to the VP, Digital Marketing & Strategy and serves as a key member of the Roc Nation digital team servicing A-List Management clients.

The role will support continued development and growth for a diverse roster of Roc Nation artists. Responsibilities will include executing promotional campaigns, designing and implementing creative marketing plans, securing digital retail merchandising / playlisting, facilitating requests between partners, managers and artists and maintaining artist web & social platforms.

This Associate Director will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis.

Key Responsibilities :

Content Marketing. Develop and execute digital marketing / sales and content distribution strategies for client; prepare pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases

Partner Management. Support and manage relationships with key digital partner accounts; liaise with label distribution partners to execute digital sales plans and marketing initiatives

Content Development. Produce and post digital content, including text, images, videos; liaise with artist and their team to develop artist generated content

Site and Social Development / Management. Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties

Creative Marketing and Revenue Development. Grow artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests / sweepstakes and exclusive content promotions to drive revenue

• Reporting and Analysis. Compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy;
• evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity / growth;

create reports for artists and external partners

Other Priority Marketing. Develop and execute content release campaigns, tour promotions, and other marketing efforts as needed around artist’s launches

Qualifications :

4-6 years experience managing the use of and / or relationships with digital distribution and social platforms

Extensive knowledge of and passion for the music market

An in- depth understanding of social media platforms, industry trends, new technologies and digital music services

Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously

The highest attention to detail

Track record building and maintaining strong business relationships

Strong oral / written communication skills

The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible

Bachelor's degree in a related field preferred

Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio / video / social platforms

Experience working with social management and listening platforms

Experience working with content management systems; especially Wordpress

Knowledge using basic audio, photo and video editing programs

COVID-19 vaccination series and booster shot are a mandatory requirement for this position.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.