Senior Manager Product Marketing Value Base Upsells

When you join Verizon

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect around the world.

We’re a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins.

In crisis and in celebration, we come together lifting up our communities and striving to make an impact to move the world forward.

If you’re fueled by purpose, and powered by persistence, explore a career with us. Here, you’ll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.

Responsibilities :

• Stakeholder with all Value brand leads and product team to develop and create new services and products to increase Arpa across all brands
• Design and implement brand specific strategies to step up our customers plans by working closely with the base management team to determine loyalty strategy and recommendations based on customer risk profile
• Develop a program to upsell the base with value propositions for new products, Value Added Services, and Insurance to retain and generate incremental revenue
• Design & develop Home Pricing plans, connected devices and products pricing, packaging strategy and upsell strategy
• Developing end-to-end value proposition campaigns for the base including strategic direction, ideation, briefing, communications strategies, creative execution, cross-functional implementation, campaign analysis against timelines
• Partner with Finance, Revenue Assurance, Credit, and legal departments to ensure business cases and campaign requirements are aligned and approved on
• Guide and influence all Prepaid Brand-specific CX / UX and user journeys for existing customers
• Design, execute, and leverage consumer market research and competitive analysis, as well as industry benchmarking to inform program design.
• Base campaign design and briefing for VAS, Insurance, smartwatch & connected devices, and Home Internet
• Development of program performance expectations, financial business case, and project approvals
• Own marketing briefing for agency creative development for Base campaigns, store merchandising and digital / social media presence targeting the base
• Manage the GO to Market process including all internal communications and training requirements
• Translates functional value proposition plans into operational processes and guides execution
• Develops resolutions that require the frequent use of creativity to guide internal teams on execution

In this role, you'll have a defined work location that includes work from home and assigned office days (in-office days are Tuesday, Wednesday, and Thursday)

What we're looking for...

You'll need to have :

• Bachelor’s degree or four or more years of experience.
• Six or more years of relevant work experience.
• Experience with cross-functional communications and stakeholdering.
• Experience with Microsoft Office (Word, Excel, PowerPoint).

Even better if you have one or more of the following :

• MBA highly preferred.
• 5-7+ years of relevant experience.
• Understanding of Vz internal systems.
• Strong project management skills, multi-tasking is vital to success.
• Proficiency in MS Office.
• Experience managing and influencing client relationships at the senior executive level. Ability to present and interact with all levels of management.
• Impeccable managerial skills and Excellent communication skills
• Presented findings and insights targeted to what that audience cares about (up to the executive level).The ability to influence without direct authority.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum of eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

Equal Employment Opportunity

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status.

At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.

We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.

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