Director of Marketing & Brand Strategy (Tampa)

Surroundings Group

is more than a creative agency, were a performance-driven growth partner for brands competing at the top of the market. From private aviation and luxury real estate to yachts, resorts, and premium experiences, we help high-end companies scale with clarity, consistency, and credibility. Our clients dont just want beautiful content, they want systems that convert, campaigns that perform, and a creative team that understands the stakes of selling to their audiences.

Were also the team behind

Nautical Network , the largest marine media platform of its kind. With 20M+ monthly impressions, NN is redefining how yacht brokers, boat manufactures, charter firms, and marine tech startups reach, engage, and convert premium audiences. From media amplification to brand partnerships and original content series, NN brings an unfair advantage to every client in the marine space.

Together, SG and NN form a vertically fluent ecosystem designed to scale brands that operate in high-trust, high-ticket environments.

Role Overview

As our

Director of Marketing & Brand Strategy , youll lead both internal and client-facing marketing across Surroundings Group and Nautical Network. Youll bring bold creative direction and sharp execution to grow brand visibility, drive high-quality leads, and expand our presence across luxury verticals like aviation, real estate, marine, and lifestyle.

This is not a mid-level role, its a cornerstone hire. Were looking for a builder and leader who will own the success of our marketing strategy, shape how new brands go to market, and play a central role in our next stage of growth. Youll start by rolling up your sleeves to lead key initiatives, then scale our marketing department and systems around what works.

This is your chance to set the tone, build the roadmap, and help Surroundings Group become the leading creative agency for the premium economy.

What Youll Own

Strategic Leadership & Team Oversight

Lead and manage SGs marketing department across internal and client campaigns

Set and evolve the overall marketing vision in alignment with business growth goals

Provide mentorship, direction, and clarity to creative and marketing team members

Ensure delivery across all campaigns, on time, on brand, and on budget

Campaign Strategy & Execution

Develop and oversee integrated marketing campaigns across social, paid media, web, and content platforms

Guide campaign messaging, design direction, platform strategies, and channel prioritization

Ensure a premium standard across all creative, every post, ad, and asset performs and persuades

Content & Channel Management

Oversee the content strategy for both SG / NN and client accounts

Approve and guide monthly social media calendars, visual storytelling, and content repurposing

Lead initiatives to increase reach, engagement, and follower quality across priority platforms

Analytics, Reporting & Optimization

Monitor KPIs across campaigns, channels, and verticals - social, web, email, and paid

Deliver clear reporting with insights that translate into action

Use data to optimize creative direction, audience segmentation, and media mix

Collaboration & Communication

Work cross-functionally with leadership, sales, production, and design teams

Build relationships with external partners, vendors, influencers, and talent as needed

Represent the marketing team in internal planning and high-stakes client-facing presentations

Required Skills & Experience

5+ years of experience in marketing, with at least 2 years in a leadership or team management role

Proven background in digital and content marketing, including social media strategy and platform execution

Experience in luxury goods / services, premium brands, or creative agencies strongly preferred

Fluency in marketing operations, project management systems, reporting tools, automation platforms

Exceptional leadership, organization, and communication skills

Strong brand taste with a performance mindset, knows what looks great and drives results

Experience working in high-trust, client-facing environments

A personality that will mesh well with the Surroundings Group family

Work Schedule

This is a full-time, in-office role in Tampa, FL.

Standard hours : MondayFriday, 9 : 30am5 : 00pm EST

Must be open to occasional weekend work and travel based on campaign needs and activations

Hiring Timeline

This role is open immediately, and we are actively reviewing candidates. If youre a strong fit, we encourage you to apply as soon as possible. We are prepared to move quickly for the right candidate.

Equal Opportunity Employer

Surroundings Group LLC & its Subsidiaries is an Equal Opportunity Employer. We welcome applicants from all backgrounds and identities. Were committed to building a team that reflects the diversity and excellence of the brands we represent.