Director, eCommerce

Director, eCommerce

Who are we and what do we do?

Fruit was just the beginning. Since our founding in , we’ve evolved over 25+ years into an industry leader and modern gifting destination for celebrating the moments that matter.

In addition to a robust online e-commerce hub, our vast retail footprint includes nearly 1, locally owned and operated franchise locations globally.

With offerings that go beyond our iconic fresh fruit bouquets to include baked treats, fresh flowers, dessert boards, platters, and more, our vast collection of delicious treats and innovative gifts are perfect for treating yourself and others.

No matter the occasion or moment, there’s an edible® for that.

Through all our incredible years, we’ve remained committed to our 5Ps :

• Our promise Experiences that WOW.
• Our products Remarkably fresh.
• Our places Interactive and creative.
• Our People Create special memories.
• Our purpose To celebrate what’sgood

Purpose and Impact :

As the Director of eCommerce, you will be at the forefront of optimizing, re-imagining and ever evolving the digital customer experience for Edible Brands.

This role is responsible for overseeing all aspects of our owned and Third-Party (3P) online sales platforms including leading a team of merchandising professionals, content specialists and data analysts focused on optimizing the conversion journey, improving SEO rankings, reporting out meaningful insights to optimize digital properties and the traffic mix, and working closely with technology on executing the eCommerce roadmap.

In this role, you will be responsible for leading the team to achieve success against growth and margin targets across the online business.

This role is highly cross functional and requires that you be the vocal advocate for bettering the digital experience for Edible customers while identifying new growth opportunities and white space.

Candidates should have experience partnering closely with Operations, Performance Marketing, Finance and Customer Support teams to ensure holistic success to eCommerce KPIs.

At Edible, we strive to create wow-worthy products that translate into meaningful experiences for our customers as they enjoy our products.

Your vision for extending that wow to our website, app and beyond will be pivotal to Edible’s success as we continue to engage new audiences and product offerings.

Location : This position will work onsite out of our home office in Sandy Springs, GA, with work from home flexibility on Fridays.

What that looks like day to day :

• Develop and lead execution of a strategy for wow-worthy, omni-channel digital customer experiences that drive revenue across the Edible Brands family of brands
• Lead and develop and high-performing eCommerce team that excels in the areas of CRO, messaging, SEO, product build, A / B testing and eCommerce technology optimization while fostering a spirit of collaboration, respect and innovation
• Ensure all digital property content and architecture meets brand objectives, exceed customers' expectations, follow eCommerce best practices, and improve search engine optimization (SEO) rankings
• Advocate and influencer senior leadership for the support and implementation of strategic initiatives, conducting and sharing ROI analyses and competitive analyses when needed
• Prepare and deliver sales reviews and presentations to senior leadership on your team’s strategic initiatives, key metrics and actionable insights that can help other areas of the business succeed
• Work closely with our Marketing team to bring profitable, engaging campaign and promotion strategies to life through an omni-channel lens
• Work closely with our Design and Technology teams to drive website UX / UI improvements and implement new technologythat will drive business KPI’s, with ability to weigh in on high-level technical feasibility
• Lead the decisioning and implementing the right back-office applications to support the front-end transformations.
• Analyze on-site and off-site (3P) data and user behavior to identify opportunities to increase key metrics and working with cross-functional teams to implement improvements

Required Experience :

• 10+ years in eCommerce experience and 7+ years managing high-performing teams
• Seasoned professional with hands-on and leadership experienceinproduct management, digital merchandising, creating seamless user experiences, CRO, SEO and driving sales across channels including desktop, mobile, app.

Experience with third-party digital retailers and marketplaces a plus.

• Experience from negotiating contracts, on-boardingand optimizingoff-premises partners and marketplaces (i.e. Uber Eats, Amazon, DoorDash, ezCater, etc.)
• Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives that will drive revenue growth
• Strategic and analytical thinker with exceptional execution and problem-solving capabilities; comfortable with doing work in the trenches while still maintaining a strategic perspective
• Proven people leader with experience in both managing teams directly and rallying cross-functional teams and executives together around eCommerce initiatives
• Strong track record of creating winning CRO strategies that involved partnership with Technology, Operations, Finance and Marketing teams
• Driving improvements regarding documentation around the online business, including processes, vendor arrangements / contacts, customer flows and funnels, etc.

What We Offer :

• Competitive salary with bonus eligibility and benefits package
• Onsite work environment with work-from-home flexibility, fostering collaboration and relationship building with peers, cross-functional partners and leadership
• The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.
• Growth & Development Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication
• Healthcare plans that include health / dental / vision insurance, K Plan, company-paid life insurance and short-term disability, flexible spending account options, and more
• Paid time off, including sick days & holidays to support work-life balance
30+ days ago