Job Description
Job Description
Venice Of America (VOA) is the first cannabis company to bring national brands into the recreational cannabis space. By implementing the highest quality production standards and breakthrough innovation, it has successfully launched 3 brands into the CA market and holds 4 out of the top 5 best selling cannabis beverages in the state.
VOA is proud to reimagine our portfolio of national brands into the recreational space. It represents a major milestone for the cannabis industry, and it’s a flag that we continue to wave proudly, every day.
Join us as we continue to expand our team and products in 2024 and beyond.
Gorilla Energy, a top 10 global energy brand, is disrupting the energy category and launching in the US in 2024. Backed by expertise across various beverage brands, Gorilla Energy is a unique startup with a history of success in delivering great-tasting items with transparent ingredients, as well as forging strong social and distribution partnerships.
Join us as we grow and transform the energy drink market in the US!
Right now we’re looking for an E-Commerce & Digital Marketing Manager to work across Gorilla and VOA, someone who is ready to unlock brand potential and is ready to be the face of our brands in the market.
Objectives And What You'll Do :
As our E-Commerce and Digital Marketing Manager, you will be living, breathing, and articulating our brand worlds through the digital lens.
Your central driving goal will be to help grow our brand awareness and loyalty, influencing locally and globally.
You’ll help bring the brand to life and take actions each day that help us achieve our higher purpose and vision.
The heart of the role is ensuring that the brand is delivering on its promise, in every context.
This role is hybrid, in office 2 days a week.
Responsibilities :
Strategize, develop, and execute all digital marketing including : SEO / SEM campaigns, e-commerce / D2C, email, social media, display advertising and paid media campaigns.
You will be responsible for supporting our paid media efforts to surface data-driven strategic opportunities for the Executive Leadership team, focusing on optimization of our paid media spend regionally
Develop a comprehensive, national e-commerce marketing strategy to increase customer traffic, drive conversion and grow AOV.
Develop KPIs and scorecards to track initiative progress / performance to drive a focus on results and execution
Prepare analytics, reports and dashboards on overall performance of digital marketing campaigns, including ROIs / ROAS and KPIs.
Share insights and learnings cross functionally to brand product and executive teams
Analyze and evaluate end-to-end customer experiences across multiple channels and customer touch points.
Structure conversion points and optimize user funnels
Develop and monitor campaign budgets across paid media, website, content, and social buckets.
Collaborate with agencies and vendor partners
Research, analyze and track consumer behaviors / trends, and implement research into digital marketing campaigns
Collaborate cross functionally and work alongside Brand Managers and Creative Directors to ensure a consistent brand visual identity is maintained across all digital platforms.
Negotiate advertising contracts and media spends
Stay current with emerging trends and opportunities in the digital marketing ecosystem.
Requirements
Bachelor’s degree in marketing or related field required.
3-5 years experience working in digital and social media marketing.
Demonstrated track record of innovation social / digital marketing campaigns
Proficiency working on e-commerce platforms (Shopify).
Proficiency of automation tools (Klaviyo).
Demonstrable experience leading and managing SEO / SEM, email, keyword search, social display programming campaigns (Meta / Instagram)
Experience optimizing landing pages and user funnels, A / B testing, multivariate experiments.
Knowledge of digital analytics tools (Google Analytics).
An analytical mind, with a passion for measuring data.
- Demonstrable experience in acquisition tools and paid strategy.
- In depth knowledge of current digital trends.
If this is you please apply now!
Venice Of America and Gorilla take pride in developing and promoting talent as an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, veteran status, or any other category protected by law.
By fostering a diverse business environment, we welcome opportunities to learn from each other, our customers, and business partners.
Powered by JazzHR
a0E4cfpCQM
Digital Marketing Project Manager
A company is looking for a part-time Digital Marketing Project Manager to manage digital campaigns for clients. ...
E-Commerce and Digital Marketing Manager
Collaborate with agencies and vendor partners Research, analyze and track consumer behaviors/trends, and implement research into digital marketing campaigns Collaborate cross functionally and work alongside Brand Managers and Creative Directors to ensure a consistent brand visual i...
Associate Marketing Manager, US Marketing - Disney Dolls
The Associate Marketing Manager for the Disney Dolls business will drive marketing, business operations and customer management activities for the brand and product line to achieve financial growth and profit targets. The Associate Marketing Manager will provide marketing, business operations, and c...
Google Store Manager
Acosta and Mosaic are the sales and marketing powerhouses behind the most recognized and proven brands with top retailers in the United States and Canada. Acosta has the talent and technology to build data-, reach- and relationship-driven strategies to execute those strategies, and the tools to moni...
Sr Marketing Manager, AWS Industry Marketing - Media & Entertainment, Games, and Sports
The AWS industry marketing team is seeking a customer and events marketing manager to spearhead the development and execution of our customer and events marketing strategy aligned to the overall global media & entertainment, games, and sports industry strategy. The person in this role will partn...
Digital & Social Media Marketing Manager
Plan, execute and manage digital marketing for the firm, including paid and owned, SEM, social media, branded content, and influencer marketing; collaborate with internal digital team members on SEO, keyword strategy, and eCRM. Hybrid Job Description: Under the direction of the Brand Marketing Direc...
Manager - B2B and Field Marketing Services (skinbetter science)
The Manager of BB and Field Marketing Services will develop, plan and execute marketing programs and tools in support of skin. BB physician and medical aesthetician customers and the Aesthetic Business Managers (ABM) that call on and support them. These programs include management of the customized ...
Manager, Social and Digital Content - Smashbox
The incumbent is tasked with balancing brand storytelling and commerce-driven content, leading organic content creation efforts, and leveraging analytics to optimize performance. Additionally, the role involves managing relationships with analytics vendors and platform leads, staying informed about ...
Design Intern, Game Shows Brand Creative & Digital Marketing - Spring 2025
This role will help our team’s designers and editors execute strategic design solutions for social and digital asset creation for our main brands and IPs. Must possess a solid understanding of traditional graphic design, plus static, video, and animated asset production, and best practices for socia...
Product Manager II – Commerce Performance & Insights
Whether that’s evolving our streaming and digital products in new and immersive ways, powering worldwide advertising and distribution to enhance flexibility and efficiency, or delivering Disney’s unmatched entertainment and sports content, every day is a moment to make a difference to partners and t...