Senior Global Marketing Manager, Digital and Content Strategy

Senior Global Marketing Manager, Digital and Content Strategy

Are you the right applicant for this opportunity Find out by reading through the role overview below.Qualifications

Bachelor’s degree required, preferably in Biology, Biochemistry or related discipline7 years of experience developing marketing strategy and successfully implementing marketing plans in the life sciencesExperience in developing successful lead generation programs using multi-channel strategies to drive funnel fulfillmentProficient strategic thinker with robust written and verbal communication capabilitiesCapable of planning, executing, and assessing initiatives with a compelling sense of urgency for driving tangible outcomesEmbraces a collaborative approach in developing and disseminating strategies, tactics, and analytics, showcasing a history of fostering alignment within cross-functional teamsHighly self-motivated, adept at managing and prioritizing multiple projects simultaneouslyPossesses strong strategic business acumen and the ability to establish credibility and exert influenceExhibits creativity, problem-solving acumen, and robust analytical and execution skillsUpholds Say-Do accountability and demonstrates tenacity to see tasks through to completionInitiates action and rapidly acquires knowledge, serving as a catalyst for motivating and inspiring others, leading by exampleDisplays proficiency in digital marketing, translating metrics, and showcasing proven success in display advertising, search engine marketing and optimization, social media, video, and automation strategiesProficient in developing and managing metrics dashboards and reports, extracting meaningful insights from dataPossesses a keen creative intuition for design and messaging that resonates with customersCompetent in managing project scope, budget, and schedule to ensure timely completion of project deliverablesTravel is required ( 25%);

including internationalResponsibilities

This experienced marketing manager will be a key contributor within the Product Marketing team and contribute to the overall growth of the Analytical Solutions DivisionThe successful candidate will coordinate closely with the Digital Solutions team, Product Management, Commercial Sales, and Executive Management to help develop, lead, and execute tactical plans to achieve critical metric and revenue targetsFormulate comprehensive multi-channel integrated marketing strategies by conducting thorough analyses of customer segments, competitors, business trends, and market opportunitiesFoster collaboration and ensure cohesive marketing plans across Product Management, Regional Marketing, Commercial Leaders, and other stakeholdersDevelop and implement compelling marketing content across digital platforms such as web, video, social media, paid search, and display advertisingWork closely with business teams to optimize content delivery, engagement, outcomes, and end-user experiencesCreate and execute dynamic tactical marketing plans for both new and existing assets within the digital technical education portfolioMonitor campaign / program KPIs and metrics through dashboards, providing regular reports and adjusting tactics to enhance performancePlan and participate in key events, webinars, and virtual engagements to enhance thought leadershipPropose and execute customer and market research programs to yield valuable market insights and actionable business outcomesManage marketing budgets, optimizing promotional mix on campaigns to achieve a high return on investmentEngage with internal and external stakeholders, including direct customer communication, Key Opinion Leader (KOL) management, and public presentations, as neededPerform additional related duties as required and assignedJob Details

Level : ExperiencedJob Location : San Jose CA - San Jose, CAPosition Type : Full TimeEducation Level : Bachelor's DegreeSalary Range : UndisclosedTravel Percentage : Up to 25%Job Shift : DayJob Category : MarketingBy joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics.

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