Digital Marketing Analyst
VirtualVocationsLafayette, Louisiana, United Statesjob_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
- serp_jobs.job_card.full_time
job_description.job_card.job_description
A company is looking for a Digital Marketing Analyst to optimize engagement and fundraising through data analysis and reporting.
Key Responsibilities
Collaborate with internal teams to analyze and report on integrated marketing strategies for the Division of Philanthropy
Analyze data and present insights using tools like Adobe Customer Journey Analytics and Blackbaud Luminate Online
Monitor KPIs, manage budgets, and oversee special projects to align with strategic marketing goals
Required Qualifications
High school diploma or equivalency required; Bachelor's degree preferred
3 years of experience in digital marketing analysis and reporting
Strong understanding of digital marketing metrics and KPIs
Experience with Google Analytics or Adobe Customer Journey Analytics
Proficiency in Microsoft Office, particularly advanced Excel skills
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Digital Marketing Analyst • Lafayette, Louisiana, United States
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