Marketing Manager

Marketing Manager (Strategic Planning)

Location : Culver City, CA

Schedule : Onsite Tues / Wed / Thurs

Pay : Up to $96 / hour DOE

Benefits : Health, Dental, Vision and more

Planet Interactive is looking for a Marketing Manager to join our well known Fortune 50 client on a 12-month contract. This role will be 40 hours per week and will require a hybrid schedule working out of their Culver City office.

The ideal candidate for this role will have experience working in the connected devices space.

Marketing Manager Responsibilities :

• Work internally with teams to develop and execute digital strategies that maximize engagement for a variety of platforms.
• Partner with the paid media and partner marketing teams to create a unique strategy and see it through implementation.
• Handle strategic planning for paid media for connected devices and living room channels.
• Ensure that paid media strategies are developed to meet acquisition and engagement goals on connected devices (e.g. smart TVs, gaming consoles, streaming sticks, and other emerging platforms).
• Write and create media briefs that are succinct, outline the key campaign objectives, bring content prioritization, the creative approach, messaging, and learning agendas.
• Working with cross-functional teams to integrate the content pipeline and prioritization, target audience, various service offerings, and data-backed insights into media plans and strategies.
• Be able to strategically look at the big picture and execution to ensure that the strategies align.
• Work with media and analytics teams to synthesize data into actionable plans and illustrate the contribution of connected device investment towards customer paid plan growth.
• Track, manage, and consult on media budget allocations. Redirect media strategies if needed due to results.
• Work with the internal media team to manage relationships with streaming platforms, device manufacturers, and other relevant partners to negotiate terms, secure placements, and drive promotional opportunities.
• Be on the pulse of trends, technological advancements, and innovations in the streaming media landscape.
• Provide insights and recommendations on future media strategies.
• Synthesize data from reports, poke holes where it is needed, and ask questions to internal team members or partners to make sure business objectives are met.
• Ensure that creative, content, and messaging align with the paid media strategy.

Marketing Manager Requirements :

• Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree preferred.
• 8+ years' experience ideally from streaming services, connected devices, or agency experience working on these types of accounts.
• Proven experience in digital paid media and paid media strategy / planning.
• Experience in streaming services, or related industries, with a focus on strategy development and implementation are a plus.
• Strong understanding of connected devices and streaming platforms, including their functionalities, user experiences, and audience behaviors.
• Excellent communication and negotiation skills, with the ability to build and maintain relationships with key stakeholders.
• Creative thinker with a passion for innovation and staying ahead of industry trends.
• Highly organized with strong project management skills, able to prioritize tasks and meet deadlines in a fast-paced environment.
• Proficiency in Keynote and familiarity with data analytics tools; experience with streaming analytics platforms is a plus.

ADDITIONAL JOB NOTES

Team Overview : Strategic planning for paid media on connected devices. This candidate needs to have experience in paid media (not junior level in paid social).

This must be someone who has strategic planning experience who looks over the entire account. This person needs to have a good amount of experience in living room partner media buying.

This person needs to have strong data analytics experience- they are not preparing dashboards but when they receive synthesized data, they need to be able to poke holes in it and be able to ask questions to ensure business objectives are met.

This person will partner with cross functional teams such as paid media and paid marketing very heavily, example- will ensure the creative is aligned with a paid media strategy.