Director of Marketing and Communications

Salary Range $145k-$155k

POSITION TITLE : Director of Marketing Communications (MarCom)

POSITION REPORTS TO : Chief Product Officer

DUTIES AND RESPONSIBILITIES

• Responsible for timely execution of the development of marketing support materials including, but not limited to, sales literature, packaging / package design, catalogs, presentations, direct mailings, web site, press releases, field / product announcements, trade show promotions, advertising placements. All things marketing.
• Interface with Product Managers and Sales to effectively plan and create necessary marketing materials and / or campaigns for new or updated products.

Manage the customer Co-op Marketing programs, develop co-op materials, assist customers with their campaigns, and approve and track expenses.

• Manage the Inovonics web site, search engine optimization and site metrics insuring it remains a resourceful tool for employees and customers including developing evolutionary changes, maintenance and expansion plans.
• Manage social media communications and posts.
• Supervise all tradeshow and special event details including sales collateral materials and shipping schedules.
• Oversee all marketing related to product launch or update materials.
• Manage the efforts of outside agencies and professional services to execute MarCom deliverables. (Ex. Website services, PR services, Ad Design Agency, etc.)
• Develop and manage annual MarCom strategy and overall budget.
• Manage Marcom team members, their monthly expense reports, training logs and annual reviews.
• Maintain all Marcom related vendor relations.
• Report all MarCom analytics and metrics in a quarterly report to the Executive Team, Sales Team and Product Management Team.

Additional activities as appropriate.

DESIRED QUALIFICATIONS :

• Two years as a graphic designer.
• Two years at a full-service agency in some capacity.
• Two years MarCom experience in B to C, B to B, or hi-tech environment.
• Proficient in graphics software programs specifically, but not limited to, Adobe Creative Suite.
• Proficient in digital marketing and campaign management using Salesforce and Pardot (Marketing Cloud Account Engagement);

using Digital Experiences and Salesforce CMS.

• Salesforce Marketing Cloud Account Engagement Specialist Certification or above; preferred, but not required.
• Experience managing websites using Wordpress.
• Basic understanding of HTML 5 and CSS
• Video production and editing experience; preferred but not required.
• Proven ability to meet deadlines and manage multiple projects simultaneously.
• Exceptional organizational and communication skills, with proven ability to write technical material and communicate to various levels of audiences.
• Thorough understanding of tradeshow logistics.
• Ability to work in a cooperative fashion to coordinate efforts from several different departments or entities to achieve a specific goal.
• Basic understanding of channel marketing.
• Experience creating and managing budgets.
• Working knowledge of social media marketing.
• Excellent verbal and written communication skills.
• Flexibility to change directions, if necessary, at any given point in a project.

EDUCATIONAL REQUIREMENTS :

Bachelor's degree in a Marketing, Graphic Arts, Communications, or similar field.

COMPENSATION

$145k - $155k

Inovonics values diversity of thought and background and provides equal employment opportunity to all qualified applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, veteran status or disability.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)