Director of B2C and B2B Marketing

Stevens Ford Lincoln
Milford, CT, US
$60K-$120K a year
Full-time
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Job Description

Job Description

Innovative auto retailing establishment is looking to build an in-house digital agency. Strong analytical reasoning, lead, and ROI generation experience required.

CRM & Sales operations experience is helpful. Role will span B2B and B2C lead generation.

New management is focused on growth ( President is prior founder of Yodle.com / $360mm exit to Web.com in 2016)

Responsibilities :

  • B2B and B2C Lead Generation
  • Driving inbound leads to sales reps
  • Optimizing and growing marketing budget
  • Managing and maximizing ROI on marketing expense
  • Managing and developing brand equity
  • Tracking performance metrics
  • Utilizing a data-driven approach to advertising and marketing
  • Working cross-functionally with tech, product, and design to make product recommendations to improve salability
  • Working with the sales team to improve Sales Betterment
  • Utilizing CRM to track lead / sales closing
  • Developing programs to generate referrals through affiliates, review sites,
  • Monitoring competitors to ensure

Requirements

  • 2+ years experience in PPC
  • Undergraduate degree from 4-year institution
  • Business-related major (finance, accounting, marketing concentration)
  • strong English written and verbal communication skills

Channel Experience :

  • Search Advertising / PPC
  • Google Ads / Bing
  • Social - IG / FB
  • Display Ads & Cookie Retargeting
  • Referral / Affiliate
  • Partnerships
  • SEO / Content
  • Reputation / Reviews

Job Type : Full-time

Pay : $60,000.00 - $120,000.00 per year

Benefits :
  • 401(k)
  • 401(k)
  • 401(k) matching
  • Dental Insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance
  • Schedule :

    • 8-hour shift
    • Weekend availability

    Supplemental pay types :

    • Bonus pay
    • 24 days ago
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