Director of B2C and B2B Marketing
Stevens Ford Lincoln
Milford, CT, US
$60K-$120K a year
Full-time
Job Description
Job Description
Innovative auto retailing establishment is looking to build an in-house digital agency. Strong analytical reasoning, lead, and ROI generation experience required.
CRM & Sales operations experience is helpful. Role will span B2B and B2C lead generation.
New management is focused on growth ( President is prior founder of Yodle.com / $360mm exit to Web.com in 2016)
Responsibilities :
- B2B and B2C Lead Generation
- Driving inbound leads to sales reps
- Optimizing and growing marketing budget
- Managing and maximizing ROI on marketing expense
- Managing and developing brand equity
- Tracking performance metrics
- Utilizing a data-driven approach to advertising and marketing
- Working cross-functionally with tech, product, and design to make product recommendations to improve salability
- Working with the sales team to improve Sales Betterment
- Utilizing CRM to track lead / sales closing
- Developing programs to generate referrals through affiliates, review sites,
- Monitoring competitors to ensure
Requirements
- 2+ years experience in PPC
- Undergraduate degree from 4-year institution
- Business-related major (finance, accounting, marketing concentration)
- strong English written and verbal communication skills
Channel Experience :
- Search Advertising / PPC
- Google Ads / Bing
- Social - IG / FB
- Display Ads & Cookie Retargeting
- Referral / Affiliate
- Partnerships
- SEO / Content
- Reputation / Reviews
Job Type : Full-time
Pay : $60,000.00 - $120,000.00 per year
Benefits :Schedule :
- 8-hour shift
- Weekend availability
Supplemental pay types :
- Bonus pay
24 days ago