Head of XCM MENA (Head of Mass/Brand Marketing), MENA Marketing

Head of XCM MENA (Head of Mass / Brand Marketing), MENA Marketing

ID de vacante : 2797006 Amazon Middle East and NA FZ

The Head of XCM (Cross-Category Cross-Channel Marketing) Middle East and North Africa (MENA includes UAE, Saudi Arabia, and Egypt) is responsible for developing and executing marketing plans to build the Amazon brand in the region.

This role involves developing long-term plans, conceptualizing and executing brand campaigns, and managing marketing investments.

We are seeking a leader who can build brand creativity in the new age of media and content and has experience in building a technology consumer brand.

The role requires a strong functional understanding of brand building, media planning, communication development, insight mining, and a leader who is customer-obsessed, analytical, and passionate about driving innovative campaigns.

The ideal candidate will be able to bring data, insights, and creativity together to deliver relevant campaigns.

This position is one of the key senior leaders of the MENA Marketing organization, managing teams of Communication Managers, Media and Investment Managers, and Consumer Research.

The impact of this role is significant and broad, accounting for a large percentage of the Amazon MENA customer funnel and business.

This role requires (must-have) someone with Arabic language skills and functional experience in brand building in the region.

Key Job Responsibilities

• Develop creatively bar-raising cross-channel integrated campaigns (Online Video, Social, Influencers, Radio, OOH, etc.) to elevate the Amazon brand and its perceptions.
• Build a network of strong creative agency and production partners to deliver insightful, localized, and creatively bar-raising campaigns.
• Drive marketing investment strategy effectively and efficiently in partnership with the media agency.
• Hire and scale external creative, research, and production agency partners.
• Hire and develop a strong functional and leadership team.
• Build strong partnerships with local and international leadership.
• Develop and execute a research roadmap to guide marketing and business decisions.

About the Team

The role is part of the MENA+TR Marketing and Prime Organization, reporting to the Director of Marketing & Prime. The role is a peer to other senior marketing leaders in Automated Marketing, Prime Program, Lifecycle Marketing, and Country Marketing.

This role has a dotted line to work closely with Emerging Countries and the Worldwide Marketing Team and locally with the business team.

Minimum Requirements

• 12+ years of professional non-internship marketing experience
• Experience directly managing teams
• Experience driving direction and alignment with cross-functional teams
• Experience guiding creative input, development, and execution from concept to completion
• Experience defining marketing strategy and executional excellence
• Experience working with executive leadership in large organizations
• Proven experience in building a brand in a new-age media and content landscape
• Senior-level marketing experience in Consumer Technology and / or FMCG
• Arabic speaker with marketing experience across the region, specifically in UAE, Saudi Arabia, and Egypt
• Deep experience with digital platforms and curiosity for emerging trends in marketing and technology
• Left and right-brain thinker with a love of numbers and creativity
• Experience managing marketing investment effectively and efficiently
• Strong experience and network to deliver through creative, digital, and media agencies
• Excellent written and verbal communication skills in English and Arabic.

Preferred Qualifications

• Marketing experience across both FMCG and Consumer Technology
• Post-graduate education / Master's level qualification (MBA from a top-tier school is a plus)

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