Senior Marketing Manager Lifecycle Marketing
- A company is looking for a Senior Lifecycle Marketing Manager.Key Responsibilities : Coordinate and manage email marketing communications, nurturing journeys, and engaging customers throughout their entire lifecycleOrchestrate communications to all prospects and customers, including lead nurture campaigns, customer onboarding, upsell efforts, product launches, and moreDevise and execute data-informed marketing strategies across conversion, activation, retention, and expansionRequired Qualifications : 6+ years of experience in growth or lifecycle marketing, particularly skilled in email program management;
- experience in the SaaS or health tech technology industry preferredDeep expertise in email platforms such as Iterable or Mailchimp, as well as in-app platforms such as Appcues, with a comprehensive understanding of CRM, email, and app systemsStrong analytical skills, with an exceptional ability to derive key insights from both quantitative and qualitative dataExperience in segmentation and conversion techniques;
adept at quickly turning broad insights into effective actionsAbility to work collaboratively in a fast-paced environment
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