Director of Customer Engagement

A company is looking for a Director, Customer Engagement and Retention Marketing.

Key Responsibilities

Develop and implement scalable engagement programs tailored to customer segments and product usage patterns

Collaborate with cross-functional teams to ensure customers realize value and identify renewal risks and expansion opportunities

Analyze customer journeys to identify friction points and oversee the creation of targeted content and campaigns

Required Qualifications

8+ years of experience in customer success, engagement, or marketing roles, preferably in SaaS or technology environments

Proven track record of driving customer adoption and expansion through strategic engagement programs

Strong analytical skills and experience with customer data platforms and CRM systems

Experience with tools like Gainsight, Salesforce, or HubSpot

Familiarity with customer segmentation and personalization strategies