Senior Manager of CRM Marketing

VirtualVocations
Decatur, Georgia, United States
Full-time

A company is looking for a Senior Manager of CRM & Lifecycle Marketing.Key ResponsibilitiesOwn and drive the CRM and lifecycle marketing strategy across various channelsManage campaigns throughout the customer lifecycle, focusing on metrics like conversion and retentionDevelop segmentation strategies and leverage data for performance measurement and reportingRequired Qualifications5+ years of experience in email / CRM / retention / lifecycle marketing within the consumer categoryExperience with modern ESPs, particularly Klaviyo, and Google AnalyticsFamiliarity with HTML and CSS;

knowledge of Tableau and SQL is a plusExperience in content personalization and managing the customer lifecycleAbility to work independently and collaboratively in a fast-paced startup environment

6 days ago
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