Industries Product Marketing Manager/Sr Manager

Job Category : Marketing & Communications

About Salesforce :

To be considered for an interview, please make sure your application is full in line with the job specs as found below.

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way.

And, we empower you to be a Trailblazer, too driving your performance and career growth, charting new paths, and improving the state of the world.

If you believe in business as the greatest platform for change and in companies doing well and doing good you’ve come to the right place.

Role Overview :

At Salesforce, the Industry Product Marketing team is responsible for crafting and executing the industry product marketing strategy across the company’s target verticals.

Salesforce is investing in industries and you’ll be at the hub of the company-wide transformation. This is an opportunity that allows you to exercise your strategic vision, storytelling skills, and technical expertise.

Technical Product Marketers are storytellers : simplifying complex concepts, crafting stories that are human and easy to relate to, highlighting customer success, and grounded in an understanding of our products & features.

Responsibilities :

• Partner with Product Management to understand product strategy and roadmaps, distill key functionality and value into core product positioning and messaging.
• Roadmap our product strategy to life in launches, new releases, content, campaigns, events, and sales enablement.
• Partner closely with campaigns, solution engineering, and other product marketers and drive cross-functional alignment on programs to drive pipeline.
• Develop succinct and effective sales training materials (training, FAQs, etc.), making it easy for non-technical sales to understand our complete suite technology.
• Keep current with technology trends and incorporate new technologies into our keynotes and demos.

Required Skills :

• 5+ years of experience in technical product marketing, product management, or solution engineering at a high tech company, or similar equivalent.
• Experience with enterprise applications such as CRM, ERP, customer service or homegrown solutions.
• Expertise in building product demos end-to-end, from building compelling narratives that accurately position our products and align to our corporate messaging, to owning the technical execution in demo videos and demo orgs.
• Strong written and verbal communication skills with the ability to present in front of executives, vendors, partners, and customers.
• Consistent track record in defining / driving project execution with minimal guidance and performing well in a fast-paced environment.
• Phenomenal teammate with a proven track record leading and inspiring through influence.
• Hands-on experience building a range of marketing assets, including compelling positioning and messaging, succinct slide pitch-decks, demo videos, and event / webinar content.

Preferred Skills :

• Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.
• A natural collaborator with a willingness to drive hands-on tactical execution.
• Excellent written and verbal communication skills.
• Video design and editing skills including the ability to record and produce polished demo videos using tools like Adobe Premier, Camtasia, or FinalCut.
• Experience with the Salesforce products and / or other SaaS and B2B technology platforms. Salesforce Certifications (Administrator, Developer) and Trailhead badges a plus.
• A winning attitude that inspires optimism, fun, and the desire to always be learning!
• Must be able to come into a hub location 3 x's a week.

Benefits & Perks :

We have a public-facing website Salesforce Benefits that explains our various benefits, including wellbeing reimbursement, generous parental leave, adoption assistance, fertility benefits, and more.

Accommodations :

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Posting Statement :

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces.

We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

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