Asst Director of Marketing

Logo : Posting Number :

Posting Number : STA00763PO24

STA00763PO24

Job Family :

Communications and Marketing

Job Function :

Marketing Communications

USC Market Title :

Marketing Communications Specialist

Link to USC Market Title :

https : / / uscjobs.sc.edu / titles / 132438

Job Level : P2 - Professional

P2 - Professional

Business Title (Internal Title) :

Asst Director of Marketing

Campus : Columbia

Columbia

Work County : Richland

Richland

College / Division :

Division of Student Affairs and Academic Support

Department : SAAS Communications

SAAS Communications

State Pay Band :

Approved Starting Salary :

$49,396

Advertised Salary Range :

49396-61745

Part / Full Time : Full Time

Full Time

Hours per Week : 37.5

37.5

Work Schedule :

Standard working schedule : 8 : 30am 5 : 00pm

Must be willing to work a flexible schedule to meet the needs of the department.

Basis : 12 months

12 months

Job Search Category :

Communication Services

About University of South Carolina :

From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state.

More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort.

In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning.

All of our system institutions place strong emphasis on service helping to build healthier, more educated communities in South Carolina and beyond.

Inclusive Excellence Statement :

At the University of South Carolina, we strive to cultivate an inclusive environment that is open, welcoming, and supportive of individuals of all backgrounds.

We recognize diversity in our workforce is essential to providing academic excellence and critical to our sustainability.

The University is committed to eliminating barriers created by institutional discrimination through accountability and continuous process improvement.

We celebrate the diverse voices, perspectives, and experiences of our employees.

Advertised Job Summary :

Assistant Director of Marketing

• Would you enjoy working to design and implement marketing efforts that enhance visibility, drive audience engagement, and communicate the value and benefits of services and product offerings?
• Do you possess the unique combination of excellent communication skills, creative thinking skills, and the ability to present and communicate strategic initiatives effectively?
• Do you have experience executing high-quality work through various activities, including advertising, digital marketing and marketing communications, web content, and email marketing?

The Assistant Director of Marketing (ADM) is part of a shared services team, that provides expertise to the units that comprise the Division of Student Affairs and Academic Support.

The ADM plans, coordinates, and executes marketing plans and initiatives that support the division’s strategic needs and appeal to audiences while ensuring quality, consistency, and excellence within the university brand platform.

With a focus on promoting resources, services, and products to a wide range of audiences, the ADM plans and implements marketing activities to build awareness of and drive engagement with the division’s offerings.

They demonstrate proficiency in marketing, communications, and project management and serve as assistant project manager to the marketing ticketing system.

Day to Day Responsibilities :

• Assist with the planning and implementation of a comprehensive marketing program that supports Student Affairs and Academic Support strategic priorities and addresses audience needs.
• Work closely with clients to understand their needs and collaborate with communications and marketing team members to ensure work aligns with broader division goals.
• Plan and execute high-quality work through a variety of activities, including advertising, digital marketing, and marketing communications.
• Collaborate with communications and marketing staff members and stakeholders to identify key messages and to ensure consistency, coordination, and alignment with brand guidelines.
• Ensure quality and consistency of design aesthetics and determine project needs and priorities as they relate to creative briefs, strategic communications plans, and other relevant planning documents.
• Keep team members and clients informed of all project statuses in real time via production management software, verbal communication, and other reports.
• Supervise and provide guidance to the marketing student ambassador team who will engage the student body through special events, activities, and programming at the division level.

Perks :

• Work-Life-Balance : Full-time pay with a 37.5 work week with occasional work-from-home options.
• Generous paid time off.
• An engaging and collaborative on-campus environment Our location is next to the iconic UofSC Horseshoe, surrounded by amenities, so you’ll love where you work!
• Opportunities for professional development.
• Eligible for enrollment in the Public Service Loan Forgiveness Program
• Work at a globally recognized, high-impact research university committed to a superior student experience.

https : / / www.youtube.com / watch?v BALBcUSl7ck

Minimum Required Education and Experience :

Requires a bachelor’s degree and 2 or more years of experience, which may be substituted by an equivalent combination of certification, training, education, and / or experience.

Preferred Qualifications :

Master’s degree in public relations, communications, marketing, journalism or a related field and two years of related experience.

Proven experience in marketing, public relations, communications or related roles.

Knowledge / Skills / Abilities :

• Excellent writing and editing skills, with the ability to adapt content for different audiences and platforms
• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously
• Excellent communication and interpersonal skills, with the ability to work effectively with diverse stakeholders
• Excellent communication and creative thinking skills, with an ability to effectively present to clients and communicate underlying strategies
• Strong organizational skills and ability to manage multiple concurrent projects
• Ability to work as a team player, demonstrate personal initiative and inspire colleagues
• Ability to operate in a fast-paced environment with changing priorities
• Familiarity with the higher education environment and an understanding of university culture is a plus

Job Duty :

Assist with the planning and implementation of a comprehensive marketing program that supports Student Affairs and Academic Support strategic priorities and addresses audience needs.

Design and implement an audience-centric approach to marketing efforts to enhance visibility, drive audience engagement, and communicate the value and benefits of the resources, services, and products offered.

Plan and execute high-quality work through a variety of activities, including advertising, digital marketing, and marketing communications.

Collaborate with communications and marketing staff members and stakeholders to identify key messages and to ensure consistency, coordination, and alignment with brand guidelines.

Execute high-quality work through a variety of activities, including advertising, digital marketing, marketing communications, web content, and email marketing.

Essential Function : Percentage of Time :

Percentage of Time : Job Duty :

Job Duty :

Establish and manage a marketing student ambassador team to engage the student body through special events, activities, and programming at the division level.

Schedule and oversee student work assignments, work schedules, staff meetings, and student development. Collaborate with graphic design and content creation for special events, programming, and internal and external advertising placements.

Essential Function : Percentage of Time :

Percentage of Time : Job Duty :

Job Duty :

Interact and communicate clearly and confidently with clients, vendors, and team members to determine visual communication needs, present ideas, and accomplish a project from start to finish.

Identify resources needed for project completion. Account for time spent as well as quality by ensuring that layouts are accurate, files are free of errors and specifications are complete to meet deadline and budget requirements.

Keep team members and clients informed of all project statuses in real time via production management software, verbal communication, and other reports.

Facilitate meetings, and create marketing plans and creative briefings with group / client when necessary. Work closely with clients to understand their needs and collaborate with communications and marketing team members to ensure work aligns with broader division goals.

Keep team members and clients informed of all project statuses in real time via production management software, verbal communication, and other reports.

Write marketing emails, website, and social media content. Occasional feature stories and website announcements.

Essential Function : Percentage of Time :

Percentage of Time : Job Duty :

Job Duty :

Ensure quality and consistency of design aesthetics and determine project needs and priorities as they relate to creative briefs, strategic communications plans, and other relevant planning documents.

Work independently and collaboratively to create clever and innovative design approaches that support the University of South Carolina brand and adhere to digital accessibility design standards.

Partner and attend unit level staff meetings and special events as needed to generate proactive planning and collaboration.

Manage USC’s student calendar for alignment with the calendar guidelines and requirements. Work with the graphics team to ensure work is created within the structure of the university’s visual design brand standards.

Essential Function : Percentage of Time :

Percentage of Time : Job Duty :

Job Duty :

Other duties as assigned

Essential Function : Percentage of Time :

Percentage of Time :

Safety Sensitive or Security Sensitive :

Hazardous weather category :

Essential

Number of Vacancies :

Job Open Date : 09 / 24 / 2024

09 / 24 / 2024

Job Close Date : 10 / 25 / 2024

10 / 25 / 2024

Open Until Filled :

Special Instructions to Applicant :

Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time.

This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors.

Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.

We are only accepting applications submitted by October 25, 2024.

Quicklink for Posting :

https : / / uscjobs.sc.edu / postings / 176193

EEO Statement :

The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV / AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.