The Consumer Marketing group at Penguin Random House is seeking a Senior Analyst, Marketing Analytics. If you have a passion for improving digital marketing performance and web experiences through measurement, transparent reporting, analysis, and optimization, join our innovative and collaborative team.
The Consumer Marketing team connects with readers directly via , and (a program focused on raising life-long readers), and associated marketing channels (.
email, social media, advertising) as well as through creative campaigns to grow new audiences and increase engagement with books and reading.
In this role on the Marketing Analytics team you’ll collaborate with product, content and business teams to lead search optimization (SEO) strategy and A / B testing across our marketing channels.
Responsibilities :
Perform ongoing research including discovery and expansion of search opportunities for organic SEO success as part of informing companywide search strategy for digital marketing channels.
Engage in independent and collaborative analysis to help inform digital marketing strategy across, paid, organic, email and search traffic.
Work with our content and product team on recommendations to adjust copy and landing pages for search engine optimization as well as CSS / HTML optimizations and stay on top of search trends.
Provide technical SEO support and input for crawling, indexing, XML sitemap generation and implementation, schema markup, etc.
Design, implement, and analyze A / B tests across our digital platforms for engagement, email acquisition and purchase intent.
Use CrazyEgg and Lytics to build website experiments, track metrics, and report on the results. This will involve collaborating with the other marketing, product, and design teams to provide insights and recommendations.
Work with the product team to inform the roadmap for site improvements through a test and learn mindset taking into consideration business goals.
Minimum Qualifications :
3+ years SEO and AB Testing experience
Hands-on SEO experience with a proven track record of success in driving growth
Advanced knowledge of technical, on-page, and off-page SEO, including search engine algorithms and ranking factors.
Proficiency with SEO, AB testing and analytics tools such as Adobe Customer Journey / Adobe Target / Adobe Analytics, Google Analytics, Google Search Console, SEMrush, and similar tools.
Strong analytical and communication skills - ability to distill complex data sets into clear story lines for stakeholders, and ability to collaborate with multiple teams and functions
Strong background in statistics
Experience with web analytics reporting
Curiosity and a desire to learn
Ability to thrive in a collaborative environment
Understanding of consumer marketing goals and KPIs
Preferred Qualifications :
Familiarity writing SQL queries, and an understanding of database structure
Professional SEO certification
Familiarity with HTML and CSS
Familiarity with PowerBI
The salary range for this position is $73,000 - $95,000.
To be considered, please submit a cover letter and resume.
Applications will be accepted through September 24, 2024.
Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.
Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical / Prescription drug insurance, Dental, Vision, Health Care / Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life / AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.
Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world.
In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process : editorial, design, marketing, publicity, sales, production, and distribution.
Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.
More information can be found at / .
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
Company : Penguin Random House LLC
Country : United States of America
State / Region : New York
City : New York
Postal Code : 10019
Job ID : 273742
Senior Data Analyst, Insights and Marketing Analytics
Contribute to new ways of using Criteo’s vast storehouse of data, including developing higher quality approaches to existing offerings as well as innovating to create new market-worthy content “from scratch. Develop automations in Python to increase department efficiency and allow projects to scale....
Senior Data Analyst (Customer & Marketplace Analytics)
The Senior Data Analyst (Customer & Marketplace) will be responsible for providing Direct to Consumer (DTC) analytics support across the organization (including but not limited to Product Marketing, Retail and Customer Contact Center) to drive a deeper understanding of our DTC customers and how to i...
Mid Level/Senior Analytics Strategy Analyst
Mid Level/Senior Analytics Strategy AnalystCredit Acceptance is proud to be an award-winningpany with local and national workplace recognition in multiple categories! Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as apany. Own ...
Senior Manager, Marketing Automation & Technology Remote - USA - Remote
Cision is looking for a Senior Manager of Marketing Automation & Technology to join the Marketing Operations Team. They will report to Cision’s Global Director of Marketing Operations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview proce...
User Experience Designer ( Open to Remote)
Want to grow at Bob’s professionally? We look to promote from within our organization by having robust succession planning in place to ensure that our team members have the opportunity to advance their careers. Reporting to the User Experience Lead, you will work alongside Product and Development te...
User Experience Lead (Open to Remote)
Want to grow at Bob's professionally? We look to promote from within our organization by having robust succession planning in place to ensure that our team members have the opportunity to advance their careers. Translate concepts into front-end specifications with user flows, wireframes, mockups, vi...
Senior Analyst, Marketplace Yield & Analytics - FreeWheel (SQL/Python)
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers. That’s why we provide an array of options, expert guidance and...
User Experience Lead (Open to Remote)
Want to grow at Bob’s professionally? We look to promote from within our organization by having robust succession planning in place to ensure that our team members have the opportunity to advance their careers. Translate concepts into front-end specifications with user flows, wireframes, mockups, vi...
Senior GTM Manager, IT Marketing Remote (United States)
We’ll look to you for expertise on who those customers are and how to design strategies to reach and connect with them. We’d love to talk to you if you have a strong GM mindset, are a compelling storyteller, and obsess about customers. Scaling to $1B ARR and beyond means we need to build a go-to-mar...
Senior Marketing Manager (Remote)
At FreedomCare, we celebrate diversity and are committed to creating an inclusive environment for all employees. Remote working/work at home options are available for this role. ...