Manager, Digital Marketing

Position Summary

Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.

The Walmart US eCommerce team builds products that allow Marketplace sellers to easily connect with Walmart’s customers worldwide.

We are seeking a highly motivated and experienced individual to join our dynamic team at Walmart Marketplace. As the Sr.

Manager of Marketing Strategy, you will play a pivotal role in driving the development and execution of innovative marketing strategies to enhance our brand presence and drive revenue growth.

In this role, you will collaborate across Strategy, Analytics, Product, and Business to set the vision of and build the strategy for expanding the Walmart Marketplace to our global customers.

Obsessing about Marketplace expansion is at the heart of this role as you create new strategies for both seller and customer attainment.

You will be focused on expanding eCommerce to worldwide customers while helping sellers to increase their sales while minimizing their costs.

You will drive the strategy and execution of B2C marketing plans in key markets in support of business unit growth. As a new capability, this is a priority, high-impact role that will work with Business to understand business needs and translate those into marketing strategies that help us achieve goals.

The individual in this role will be skilled at engaging and communicating to senior executives across multiple domains, as well as engaging at a detailed level across product management, strategy, analytics, and GTM teams.

Responsibilities :

• Develop and implement comprehensive marketing strategies aligned with business goals to increase customer acquisition, retention, and overall market share.
• Conduct market research to identify trends, customer needs, and competitor activities, translating insights into actionable plans.
• Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns, including launches, promotions, and advertising initiatives.
• Utilize data analytics to measure the effectiveness of marketing campaigns, track key performance indicators, and provide insights for continuous optimization.
• Manage and allocate marketing budgets effectively, optimizing ROI and ensuring cost-efficient use of resources.
• Build and maintain strong relationships with key stakeholders across Business, Strategy, Analytics, and Product.

You’ll sweep us off our feet if :

• You combine creative thinking with analytical thinking.
• You are highly collaborative with the ability to build relationships & influence cross-functionally.
• You are endlessly curious with the ability to deal with ambiguity & remain agile as business priorities shift.
• You know how to guide a strategy all the way through to meaningful results for the customer and our business.
• You enjoy building plans and understand how to measure them.
• You are an effective communicator and able to take complex subject matter and distill it to clear, meaningful actions and insights.
• You have high standards and help encourage excellence across your peers and partners.
• You have a preference for a fast-paced, entrepreneurial environment.

Minimum qualifications :

• 7+ years of marketing experience.
• 2+ years of experience in Retail Analytics, Digital Analytics, or eCommerce Analytics.
• Prior experience managing full funnel campaigns across multiple channels (i.e., social media, influencer, out of home).
• Prior supervisory experience within marketing.
• Prior experience partnering with creative, operations, product & analytics teams.
• Strong organizational skills, a strong sense of ownership and accountability, and the ability to lead projects, communicate effectively, and be a self-starter.

Live our Values

Culture Champion

Models the Walmart values to foster our culture; holds oneself and others accountable; and supports Walmart’s commitment to communities, social justice, corporate social responsibility, and sustainability;

maintains and promotes the highest standards of integrity, ethics, and compliance.

Servant Leadership

Acts as an altruistic servant leader and is consistently humble, self-aware, honest, and transparent.

Embrace Change

Curiosity & Courage

Demonstrates curiosity and a growth mindset; fosters an environment that supports learning, innovation, and intelligent risk-taking;

and exhibits resilience in the face of setbacks.

Digital Transformation & Change

Seeks and implements continuous improvements and encourages the team to leverage new digital tools and ways of working.

Deliver for the Customer

Customer Focus

Delivers expected business results while putting the customer first and consistently applying an omni-merchant mindset and the EDLP and EDLC business models to all plans.

Strategic Thinking

Adopts a holistic perspective that considers data, analytics, customer insights, and different parts of the business when making plans and shaping the team’s strategy.

Focus on our Associates

Diversity, Equity & Inclusion

Identifies, attracts, and retains diverse and inclusive team members; builds a high-performing team; embraces diversity in all its forms;

and actively supports diversity goal programs.

Collaboration & Influence

Builds strong and trusting relationships with team members and business partners; works collaboratively and cross-functionally to achieve objectives;

and communicates with energy and positivity to motivate, influence, and inspire commitment and action.

Talent Management

Creates a discipline and focus around developing talent, promotes an environment allowing everyone to bring their best selves to work, empowers associates and partners to act in the best interest of the customer and company, and regularly recognizes others’ contributions and accomplishments.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.

Health benefits include medical, vision, and dental coverage. Financial benefits include 401(k), stock purchase, and company-paid life insurance.

Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.

Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and / or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment.

It will meet or exceed the requirements of paid sick leave laws, where applicable.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.

Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.

Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.

Benefits are subject to change and may be subject to specific plan or program terms.

The annual salary range for this position is $96,000.00-$186,000.00. Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include stock.

Minimum Qualifications : Bachelor’s degree in Marketing, Business, or related field and 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field.

Preferred Qualifications : Advertising, Marketing, Working on cross-functional teams or projects.

Primary Location : 10500 Ne 8Th St, Bellevue, WA 98004, United States of America

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