Marketing Director

As a Marketing Director, your primary objective is to lead the marketing function for Westfield in the market, to develop short-term and long-term marketing plans that drive sales, traffic, and NOI growth.

You will oversee the marketing function in terms of local marketing strategy, interpretations and execution of national marketing programs, budget allocation and management, campaign development and measurement, support local PR efforts, drive digital engagement, support retailer / brand relationships, lead the local marketing team, and ensure that talent meets business needs.

The following information aims to provide potential candidates with a better understanding of the requirements for this role.

Scope

• Build and nurture relationships with internal and external partners, retail, and local community partners.
• Oversee Westfield’s marketing, promotion, and advertising efforts to drive sales and build brand awareness, and ROI.
• Outstanding planning and project management abilities. Strong leadership and communication skills. Creative eye for design, copy, and fashion.

Solid understanding of the latest fashion trends.

• Develop Westfield’s annual Marketing Action Plan.
• Responsible for implementation of the annual Marketing Action Plan to meet marketing goals and KPIs, in collaboration with center’s marketing team member(s), Corporate Marketing, Shopping Center Manager and asset team.
• Create and implement the development of marketing plans inclusive of all phases of center development, in collaboration with corporate marketing team, development and the asset team.
• Work with the corporate marketing & Public Relations team to lead annual strategy to include, but not be limited to, creative development, media planning, community engagement, public relations, leasing launches and center opening.
• Responsible for center’s annual marketing budget and development marketing budget including budget tracking and management.
• Develop and manage local media relations plans in collaboration with national Communications / PR team, inclusive of local public relations support for marketing campaigns, regional programs, new store openings and crisis management.
• Partner with Corporate Marketing to hire, on-board, and manage a social media agency, ensuring content is on-brand and drives channel KPIs.
• Partner with Corporate Brand Marketing & local creative partners to locally implement brand creative and curate locally meaningful campaigns and programs.
• Collaborate with Westfield’s Shopping Center Management, Operating Management, Development, Leasing, Brand Ventures, Events and other property and asset staff, to ensure total asset value creation and ongoing alignment.
• Collaborate with the National Marketing team on National Marketing, analysis & insights, brand and content, media, PR / communications, events and digital marketing programs and initiatives that support Westfield.
• Develop and manage community relations, outreach, partnerships, and sponsorships for the center.
• Serve as a spokesperson for the asset, including managing on-site media, and supporting Crisis Management communications and PR activity.

Strategic & Financial

• Determine market priorities and assets to allocate marketing resources to the most important key issues.
• Drive generation of superior customer insights and translate into actionable, relevant plans and programs.
• Assist in the development and review of the center’s business plans and budgets to ensure all key items are represented in line with the center strategies.
• Develop and manage the center’s marketing budget and meet all budget deadlines.
• Understand the market research needs and lead ongoing requirements in consultation with corporate Analysis & Insights team;

use research, insights and trends and apply to marketing strategies and communication.

• Review and interpret local, national, and global competitor activities and behavior for trends and potential ideas / application to Westfield and center marketing initiatives.
• Collaborate with Shopping Center Manager, Operating Manager, Brand Ventures, Events and national marketing team and other asset partners on the development and execution of marketing campaigns that leverage opportunities for additional revenue.
• Review post analysis and results for all major marketing initiatives ensuring measurability and quality, sharing results with key stakeholders.
• Ability to understand and communicate the center’s sales performance, traffic results, retailer revenue, kick-outs, and percentage rent, and in comparison, to key benchmarks in the business / industry.

Operational

• Review marketing strategy ensuring there is alignment between the overall market and individual center approach; identify best practice approaches in market and share results nationally and within center teams.
• Support the Shopping Center Management team with operational duties including manager on duty responsibilities.
• Assist in the management of Westfield’s customer service initiatives as well as other customer service satisfaction measurement programs.
• Develop strong retailer relations by establishing and maintaining a thorough understanding of the retailer business.
• Solicit and encourage retailer participation / support and integration to marketing programs as an effort to promote their business and add value to the overall center marketing plan.
• Brings a discerning eye for design to the property to ensure overall center aesthetics and any common area marketing activations are on brand.

What we are looking for

• Bachelor’s degree or equivalent work experience.
• 7+ years of Marketing and / or related experience.
• Strong business acumen, strategic orientation, and general operations experience.
• Retail or Shopping Center industry knowledge, experience or expertise preferred.
• Strength in leadership, strategy, marketing, and financial management.
• Familiar with digital and social media platforms and curating content.
• Experience in public relations, media relations and crisis management preferred.
• Exceptional communication skills, clear, concise, and professional representation is expected.
• Strong analytical capability, especially in understanding and applying marketing / retail trends and marketing communication principles.
• Understands the RFP process from start to finish, able to create, execute and manage contracts specific to marketing.
• Must be flexible and able to work event shifts which may include nights, weekends, and holidays.
• Excellent interpersonal and communication skills at all levels, skilled at giving presentations and participating in large meetings with various stakeholders.
• Experience in executing tactical large- and small-scale marketing activities.
• Customer and KPI driven and focused, ability to synthesize consumer data and metrics into tactical marketing plans.
• Ability to use initiative and skills to meet Company objectives.
• Commercially aware and up to date with retail / industry news, trends and best practices, Luxury market trends and brand awareness.
• Ability to travel, as needed.

Exempt

$115,000 $130,000 + Discretionary Annual Bonus

What is important to us

Unibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain.

Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds.

URW s flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts.

URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally.

Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.

Our company purpose to Reinvent Being Together is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways.

We are at our best when we are TOGETHER safely and joyfully.

Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills.

We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s differences.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.

Join us in Creating Sustainable Places That Reinvent Being Together.

Create more. Achieve more. Dare more.

At URW, we welcome the passionate, the strong-willed, the enthusiasts, the fresh thinkers. Here, ambition meets expectation and excitement meets commitment.

We all come together to make urban regeneration and the transformation of retail happen.

We provide an environment where one can grow and evolve. We see internal movement and international mobility as cornerstones for further growth.

In our culture of continuous learning, talented and inspiring people can quickly become leaders.

We believe diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s individual differences.

We evaluate qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability or other legally protected characteristics.

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