Associate Director, Digital Activation (Paid Social)

We are OMD, Adweek’s Global Media Agency of the Year in 2020. We are the world’s largest media network with more than 12,000 people working in over 100 countries.

As the world grows with opportunities, the key is reacting to them, by making better decisions, faster - combining innovation, creativity, empathy and evidence to help them move faster, reach further and take smarter risks every day.

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth.

When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes.

We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

What You Can Expect :

Our success is underwritten by our core principles :

• Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.
• Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.
• Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses.

All of which is underpinned by a commitment to total transparency.

The AD, Digital Activation (Paid Social / Retail) oversees the social function on their book of clients. This includes developing overall paid social media strategy, helping to grow the client’s business through additional platforms and ensuring team execution meets and exceeds client expectations for a retail client.

The Social Activation team is tasked with employing highly analytical and quantitative strategies to drive campaign performance and maintain client relationships within the retail sector.

As a Retail Associate Director, Paid Social you are expected to remain at the forefront of paid social commerce techniques, continually defining industry standards through their grasp of digital technologies and a commitment to leveraging data for innovative problem-solving.

Exceptional active listening skills are essential for understanding client requirements and translating them into actionable campaign objectives.

Qualifications

• 5+ years building and / or managing paid social campaigns with vertical expertise working on a commerce / retail client.
• Understands feed management and best practices. Demonstrate understanding of how to integrate a client's feed management system into Google shopping, Meta Shopping, TikTok, and other retail environments.
• Experience managing paid social campaigns for Meta, TikTok, Snap and Pinterest. Must have in-platform experience and expertise working on performance campaigns.
• Possess advanced knowledge of direct marketing principles and strategies.
• Have polished presentation, communication and listening skills.
• Have advanced organizational skills being able to manage multiple projects at once.
• Be a proactive self-starter.
• Have online media sales and / or interactive ad agency experience.
• Have developed cross channel performance strategies to drive business sales.
• Experience working in Prisma for budget entry / management and social media ocean integrations.
• Ability to multi-task, prioritize, and balance time across 5-10+ brands, multiple partner relationships, and internal initiatives daily.
• Meta Blueprint Certified is strongly recommended in addition to other platform certifications including TikTok Academy, Pinterest Academy, Snap Focus, etc.
• Bachelor’s degree in marketing, advertising or communications

Responsibilities

Team Leadership

• Determine how to use social resources most efficiently and succession plan for resources.
• Effectively manage and lead all social team members on client team(s)
• Identify training and development needs of client team and broader functional team.
• Build training materials and determine how to effectively implement with the client team and broader functional team; receive consistent feedback on needs from teams.
• Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used.
• Consulting with the agency as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals.
• Lead hiring process for social team members on their client team.
• Ensure integration with other functional teams.

Grow Retail Business

• Strategize methods to enhance and broaden social media offerings for retail clients.
• Help identify and test new social channels and products, highlighting results and sharing across organization and externally.
• Align social strategy closely with the overarching business objectives of retail clients.

Broader agency responsibilities, related to one or more of the following :

Practice Development :

Training

• Owns Social portion of new hire training and onboarding for account, including :
• Coordination with HR
• Ensure all materials are up-to-date and all trainings have presenters.
• Determines new trainings that need to be developed and updated.
• Develops and provides feedback for onboarding process.
• Develops and ensures certification exams for appropriate team members.
• Leads roll-out and adoption plan for new processes, strategies, etc.

Innovation

• Identifies and develops new performance driven social processes, strategies, frameworks, etc. for retail clients.
• Meets with client teams to identify new management approaches, processes, optimization techniques, etc. to determine if appropriate to leverage.
• Meets with channels and agency partners to identify opportunities for integration, processes to leverage, etc.
• Alpha / Beta tests
• Provides oversight to client teams on testing approach, analyzing results, and merchandising internally and externally.

Product & Service Development :

New Channels / Products

• Identifies and evaluates new channels and products.
• Recommends clients to test new channels and products.
• Project manages development and testing of products and services.

Partner Relations : Social Networks

Social Networks

• Main point of contact for social partners
• Point of escalation for partner related issues
• Identify and evaluate new partners in the space.
• Develop proposals for new partners recommended for the client.
• Manage logins, level of access, ensure compliance.

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications / skills, and geographic location (to account for comparative cost of living).

The Company reserves the right to modify this pay range at any time. For this role, benefits include : health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD / LTD insurance benefits.

Compensation Range

$70,000 $125,000 USD

OMD is An Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.