Director/Senior Director, Contact Center Product Marketing
Director / Senior Director, Contact Center Product Marketing
Salesforce, Inc. • San Francisco, CA, United States
job_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
serp_jobs.job_card.full_time
job_description.job_card.job_description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
Job CategoryMarketing & CommunicationsJob Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.We are seeking an exceptionally talented and proven Director and Senior Director of Product Marketing to lead the strategy, messaging, and go-to-market (GTM) execution for our rapidly growing portfolio of Contact Center and Customer Experience (CX) products. The Senior Director role reports directly to the Chief Marketing Officer and is responsible for defining how we position our platform against key competitors, creating compelling value propositions, and enabling our global sales organization to win major deals in the
Contact Center as a Service (CCaaS)
and
Workforce Engagement Management (WEM)
markets.The ideal candidate possesses deep domain expertise in the modern, AI-powered customer experience ecosystem,
including cloud telephony infrastructure and core voice mechanics,
and thrives on translating complex capabilities into clear, measurable value for Customer Service leadership. This is a high-visibility, high-impact role requiring both strategic foresight and flawless execution.## ## Responsibilities
Core Positioning & Messaging
: Own the global narrative, product positioning, and key messaging for the Contact Center product portfolio, ensuring differentiation against key industry players and resonance with CXOs, Contact Center VPs, and Operations Directors, including the development of clear Return on Investment (ROI) and Total Cost of Ownership (TCO) models.
Vertical and Segment Strategy :
Lead the development of industry-specific messaging and materials that articulate the unique value of our CCaaS platform across key verticals (e.g., Financial Services, Retail, Healthcare), enabling customized sales engagements.
Omnichannel & Digital Strategy :
Define the messaging and market opportunity for digital channels (chat, messaging, social) and customer self-service solutions. Develop the narrative around shifting service interactions to high-efficiency, high-satisfaction digital channels.
Go-to-Market (GTM) Strategy :
Design and execute world-class GTM strategies for new product launches, feature releases, and major updates, coordinating across product management, sales, demand generation, and enablement teams to drive pipeline contribution and Annual Contract Value (ACV) growth.
Team Management & Development :
For the Senior Director role, directly lead, mentor, and develop a team of 5 product marketing managers. Foster a culture of excellence, accountability, and continuous learning within the team to maximize output and career growth.
Sales Enablement & Tools :
Create high-impact sales tools, including pitch decks, demos focused on agent and supervisor experience, competitive battlecards, and training materials that equip the global sales force to confidently articulate product value, specifically improving sales win rates.
Market Leadership & Analyst Relations (AR) :
Serve as the primary PMM lead for major industry analyst engagements (e.g., Gartner Magic Quadrant, Forrester Wave) to influence market perception and secure favorable positioning. Own competitive intelligence, translating market insights across CCaaS, WEM, and AI / Automation into actionable strategies that inform product roadmap priorities.
Thought Leadership & Content :
Drive the creation and delivery of foundational marketing content (website copy, analyst briefings, blogs, case studies, and presentations) that drives consideration and defines the category leadership narrative in the future of customer service.
Cross-Functional Alignment :
Act as the strategic link between Product Management, Sales Leadership, and Demand Generation to ensure alignment on roadmap priorities, sales goals, and campaign execution.
Demand Generation Support :
Partner closely with the Demand Gen team to provide the core product and solution messaging required for campaigns, events, and vertical outreach.## ## Required Experience and Qualifications
Domain Expertise (Critical) :
Minimum of 8+ years of increasing responsibility in Product Marketing, with at least 5 years specifically focused on Enterprise SaaS platforms for Contact Center as a Service (CCaaS), Workforce Engagement Management (WEM), or AI-powered Customer Experience (CX) solutions. Must possess deep technical fluency in cloud telephony (VoIP, SIP), Automatic Call Distribution (ACD), Interactive Voice Response (IVR), and other core voice infrastructure components.
Platform Marketing and Verticalization :
Proven success marketing complex, integrated platforms (not just point solutions), and developing tailored messaging for major enterprise industry segments.
Omnichannel and Deflection :
Expert-level knowledge of omnichannel routing, digital channels (chat / messaging), and the business case for AI-powered deflection and automation in the contact center.
Competitive Experience (Essential) :
Proven success in a high-growth, high-urgency competitive environment, demonstrating an ability to effectively position products against well-established market leaders in the CCaaS space.
GTM Mastery :
Demonstrated track record of leading major product launches and successful GTM campaigns in a complex, global enterprise B2B environment.
Strategic & Analytical :
Ability to translate market research, competitive analysis, and usage data into actionable strategic recommendations and compelling, data-backed messaging, with a clear focus on revenue impact (e.g., average handle time, cost per contact, sales conversion).
CRM Ecosystem :
Proven ability to define and message the value of tight integration between CCaaS and core CRM / service platforms to unlock single-view-of-customer benefits.
Analyst Influence :
Demonstrated ability to manage and execute major analyst engagements, securing favorable positioning in competitive reports (e.g., Magic Quadrants or Waves).
Communication & Influence :
Exceptional written and verbal communication skills, with a proven ability to present complex topics simply and persuasively to executives, internal teams, and external customers.
Leadership & Team Management :
For the Senior Director role, proven experience in successfully hiring, mentoring, and managing a team of product marketing professionals, preferably a team of 5 or more. Must demonstrate a high degree of accountability and a hands-on approach to execution.
Education :
Bachelor’s degree required; MBA or equivalent experience highly desirable.
Pivots and Pace :
Must be flexible, resilient, and comfortable thriving in a fast-paced, rapidly evolving organizational structure.Unleash Your PotentialWhen you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and
be your best
, and our AI agents accelerate your impact so you can
do your best
. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.AccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this .Posting StatementAny employee or potential employee will be assessed on the basis of merit, competence and qualifications – without
#J-18808-Ljbffr
serp_jobs.job_alerts.create_a_job
Director Product Marketing • San Francisco, CA, United States
Job_description.internal_linking.related_jobs
Senior Director, Product Marketing
NVIDIA Corporation • Santa Clara, CA, United States
serp_jobs.job_card.full_time
NVIDIA has been transforming computer graphics, PC gaming, and accelerated computing for more than 25 years.It’s a unique legacy of innovation that’s fueled by great technology—and amazing people.T...serp_jobs.internal_linking.show_more
Senior Director Of Product Marketing.NVIDIA has been transforming computer graphics, PC gaming, and accelerated computing for more than 25 years.
It's a unique legacy of innovation that's fueled by ...serp_jobs.internal_linking.show_more
This range is provided by Ramp.Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
At Ramp, we’re rethinking how modern finance teams function in th...serp_jobs.internal_linking.show_more
Director / Senior Director, Contact Center Product Marketing
Salesforce, Inc.. • San Francisco, CA, United States
serp_jobs.job_card.full_time
We are seeking an exceptionally talented and proven Director and Senior Director of Product Marketing to lead the strategy, messaging, and go-to-market (GTM) execution for our rapidly growing portf...serp_jobs.internal_linking.show_more
Senior Director, iPhone Product Management and Marketing
Apple Inc. • Cupertino, CA, United States
serp_jobs.job_card.full_time
Senior Director, iPhone Product Management and Marketing.Imagine what you could do here.At Apple, great ideas have a way of becoming outstanding products, services and customer experiences very qui...serp_jobs.internal_linking.show_more
Director, Product Management and Marketing, AIML Technologies
Apple • Cupertino, CA, US
serp_jobs.job_card.full_time
Director, Product Management And Marketing, AIML Technologies.Imagine what you could do here.At Apple, great ideas have a way of becoming outstanding products, services and customer experiences ver...serp_jobs.internal_linking.show_more
Senior Director Of Enterprise Product Marketing.We are looking for a daring and motivated Senior Director of Enterprise Product Marketing to spearhead the NVIDIA Enterprise Platform product marketi...serp_jobs.internal_linking.show_more
Director Of Product Marketing, Solutions.Join us on our mission to make a better world of work.Culture Amp is the world's leading employee experience platform, revolutionizing how 25 million employ...serp_jobs.internal_linking.show_more
Director Product Marketing, Server Interconnects.Location : Santa Clara, CA, Yokneam, Roseville, CA, Taipei, Vancouver, Canada, San Jose, CA, Raleigh, NC.
About client : At Client, we believe that inf...serp_jobs.internal_linking.show_more
Senior Director of Product Management, Adobe Content
Adobe • San Jose, CA, US
serp_jobs.job_card.full_time
Changing the world through digital experiences is what Adobe's all about.We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experie...serp_jobs.internal_linking.show_more
Senior Director Product Marketing, Commerce.Ready to take your career to the next level?.Skai (formally Kenshoo) is looking for the best and the brightest to join our rapidly growing team.We're pro...serp_jobs.internal_linking.show_more
Consumer Capital Management • Fremont, CA, United States
serp_jobs.job_card.full_time
Remote (preferred : Austin, San Francisco, Chicago).This role is with our highly regulated CPG portfolio company, JOEY.As part of a growing startup backed by a larger portfolio, you will have the op...serp_jobs.internal_linking.show_more
Skydio is the leading US drone company and the world leader in autonomous flight, the key technology for the future of drones and aerial mobility.
The Skydio team combines deep expertise in artifici...serp_jobs.internal_linking.show_more
Applied Materials, Inc. • Santa Clara, CA, United States
serp_jobs.job_card.full_time
Sr Director Product Marketing page is loaded## Sr Director Product Marketinglocations : Santa Clara,CAtime type : Full timeposted on : Posted Todayjob requisition id : R2517603 • •Who We Are • •App...serp_jobs.internal_linking.show_more
Director Product Management Data Center Power Delivery
GLOBALFOUNDRIES • Santa Clara, CA, United States
serp_jobs.job_card.full_time
We are seeking a highly skilled and experienced Director to join the Power Product Management team.In this role, you will be responsible for owning and driving the portfolio for data center power d...serp_jobs.internal_linking.show_more
Director, Product Management and Marketing, AIML Technologies
Apple Inc. • Cupertino, CA, United States
serp_jobs.job_card.full_time
Director, Product Management and Marketing, AIML Technologies.Imagine what you could do here.At Apple, great ideas have a way of becoming outstanding products, services and customer experiences ver...serp_jobs.internal_linking.show_more
Forward Networks, Inc. • San Francisco, CA, United States
serp_jobs.job_card.full_time
Forward Networks is revolutionizing the way large networks are managed.The Forward Enterprise platform delivers a vendor-agnostic "digital twin" of the network, based on a mathematical model.The pl...serp_jobs.internal_linking.show_more
1010 Analog Devices Inc. • Rio Robles, CA, United States
serp_jobs.job_card.full_time +1
NASDAQ : ADI ) is a global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge.
ADI combines analog, digital, and software technologie...serp_jobs.internal_linking.show_more
At Replicant, we believe AI should work for people, starting with customer service.That’s why we built a platform that helps contact centers resolve more requests, proactively identify issues, and ...serp_jobs.internal_linking.show_more
Senior Director, Product Marketing.Forward Networks is revolutionizing the way large networks are managed.The Forward Enterprise platform delivers a vendor-agnostic "digital twin" of the network, b...serp_jobs.internal_linking.show_more