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Senior Product Marketing Manager

VirtualVocations
Buffalo, New York, United States
Full-time

A company is looking for a Senior B2C Product Marketing Manager to drive growth and adoption of their Skills product across B2C market segments.

Key Responsibilities : Identify market segmentation and analysis for B2C buyer personasDevelop product and content go-to-market strategies to drive demand, adoption, and engagementDetermine pricing and packaging for B2C SKUs and identify cross-sell / up-sell opportunitiesRequired Qualifications : Minimum of 8 years of related experience or 6+ years with an advanced degreeProven product marketing experience working cross-functionally with Product, Analytics, and MarketingTrack record of driving growth, adoption, retention, and resultsAbility to build consensus and articulate program recommendations to senior executives

1 day ago
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