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Senior Lifecycle Marketing Manager

VirtualVocations
Santa Clara, California, United States
Full-time

A company is looking for a Senior Lifecycle Marketing Manager to drive customer engagement and retention strategies for Yahoo Mail.

Key Responsibilities : Create and execute lifecycle marketing strategies to enhance customer retention and revenueDesign and manage customer segmentation and targeting strategies to optimize the customer journeyMonitor and analyze campaign performance to optimize results and ROIQualifications : Bachelor's degree in Marketing, Business, or a related field;

MBA preferredMinimum 9 years of experience in product marketing, focusing on lifecycle marketingProven track record of developing and executing successful lifecycle campaignsProficiency in marketing automation tools and CRM systems, specifically ZetaExperience managing multiple projects in a fast-paced environment

15 days ago
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