Senior Manager of Strategic Brand Communications

Simply Business is more than our name. It's how we approach insurance : Make it clear. Make it simple. Make it affordable.

By combining exceptional talent, technology, data, and knowledge, Simply Business is the go-to online insurance brokerage that protects small businesses and the entrepreneurs who work hard to build them.

We want team members who have the drive to challenge boundaries. If you’re smart and passionate about delivering brilliant customer experiences, we’d love to hear from you.

The Senior Manager of Strategic Brand Communications will play a crucial role in shaping and executing our brand communications strategy.

This role requires a collaborative and experienced professional with a deep understanding of brand management, exceptional communication skills, and a proven ability to develop and implement impactful communications strategies across PR and social.

This is an amazing opportunity to be part of a growing team looking to elevate the Simply Business brand. You will report to the Director of Brand Marketing and you will work in close cross-functional partnership with teams inside and outside of marketing.

Have you got what it takes to succeed The following information should be read carefully by all candidates.

Key Responsibilities :

• Develop and implement a comprehensive brand communications strategy that aligns with overall business objectives and resonates with target audiences.
• Collaborate with cross-functional teams to ensure consistent messaging and a cohesive brand identity across all channels.
• Craft compelling brand narratives and messaging frameworks that effectively communicate our value proposition and key differentiators.
• Develop an annual plan / communications calendar that contemplates PR / media relations, key industry events, owned social media channels, as well as website and marketing materials.
• Manage the development and execution of brand communications campaigns, including advertising, social media, public relations, and thought leadership initiatives.
• Monitor and measure the performance of brand communications efforts, utilizing data and insights to optimize strategies and tactics.
• Stay up-to-date with the latest industry trends and best practices in brand communications.
• Manage agency relationships and external vendors to ensure the effective execution of brand communications initiatives.
• Present brand communications strategies and results to senior leadership, demonstrating the impact of communications efforts on business goals.

Qualifications :

• 10+ years of experience in brand communications, PR, and social media.
• Proven track record of developing and executing successful brand communications strategies.
• Excellent written and verbal communication skills, with the ability to adapt messaging for different audiences and channels.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Experience with data analysis and performance tracking.
• Ability to work proactively, independently, and collaboratively in a fast-paced, high-growth company.
• A collaborative and team-oriented approach, with the ability to build strong relationships with internal and external stakeholders.
• Passionate about brand storytelling and building strong brand identities.
• Creative and innovative thinker, with a strong point of view on messaging and creative expression.
• Data-driven and results-oriented, with a focus on measurable impact.
• Adaptable and flexible, with the ability to thrive in a fast-paced environment.
• A strong desire to learn and grow, and to contribute to the success of a dynamic and mission-driven company.

Preferred Qualifications :

• Experience in the insurance or financial services industry.
• Experience working with B2B brands.
• Experience managing agencies or external vendors.

What are the benefits?

Here are some of the great benefits and perks that come from being a Simply Business employee :

• a salary that reflects your experience, our pay policy, and the market we’re in from your first day.
• group plan for medical, dental, vision, and prescription drug coverage.
• short term disability, long term disability, and life insurance coverage.
• participation in the Company’s bonus program.
• participation in 401(k) plan with a 5% employer match.
• commuter benefits to help cut down on parking and public transit costs.
• 25 days of vacation time plus 10 sick days and 10 company holidays.
• a genuine investment in your learning and development.
• annual company trip, regular outings, and volunteer opportunities.
• an awesome WeWork office with cold brew coffee and other beverages on tap, local pop-up events, and more.

Simply Business is an equal opportunity employer. We're committed to welcoming and helping to grow employees within an inclusive & diverse culture.

And that commitment starts with our interview process.

Once you apply, your info will be reviewed in a committee with employees from different levels, teams, and experiences. We pride ourselves on fostering a sense of community, which is only made stronger by each individual at SB, so you'll have the opportunity to meet a variety of people throughout the process. Get excited!

Want more info on working at Simply Business? Check out our careers page : https : / / www.simplybusiness.com / careers /

What's going on with work from home and return to the office?

At Simply Business, we’ve shifted to a hybrid working model, meaning we have employees working virtually and in the office at any given time.

That means our SBers have more choice and greater flexibility to work in a way that’s best for their particular job, their teams, and their lives.

There are times when working together in person is the best way to get things done. We know that taking time for in-person connections in our hubs (that’s what we call our offices) contributes to our community and our culture - it’s what makes SB great and helps us stand out, which is one reason why we were listed on BuiltIn’s Best Places to Work in Boston for 2023! It also helps to accelerate trust, collaboration, and innovation, which in turn leads to better results and customer outcomes.

We expect our SBers to connect in their hubs at least four times a month. That said, there’s no one-size-fits-all solution, so we expect all SBers and their teams will find the operating rhythm that works best for them.

If you’re wondering what it might be like for you at Simply Business, our Talent Acquisition team is happy to answer any questions.

Most of our interviews will still take place over Zoom; however, depending on the role, there may be the opportunity / expectation to meet members of the team in-person.

If it looks like you could be a good fit for the role, we’ll ask you to interview on Zoom first regardless you’ll need WiFi and a laptop, or a 4G-enabled smartphone.

If you don’t have access to either of these, or you need support with your application, get in touch with us at [email protected].

Please email us with any questions or if you want to pause your application for a bit we’ll be happy to keep you updated on future opportunities like the one above.

J-18808-Ljbffr