MARKETING MANAGER

Job Description

Job Description

Position Summary : Management and development of marketing directives, delivery of marketing messages, and management of marketing projects for OrthoAlliance and OrthoAlliance Partner Practices in Central Ohio market.

Position Responsibilities / Standards :

• Collaborate with the marketing team to develop and implement strategies for B2B (employer and other) and B2C patient marketing.
• Serve as marketing team point of contact for physicians and leadership for designated partner practices in Central Ohio market.
• Assist marketing leadership with the management of designated partner practices’ digital advertising, including content, budgeting, and reporting.
• Collaborate with internal and external partners on social media and content creation strategy and execution.
• Upload and update copy, video, photos, physician pages, etc. content on designated partner practice websites in collaboration with external partners as needed.
• Assist with Search Engine Optimization, digital reporting and tracking OAPPs’ digital presence.
• Manage designated partner practices’ online reputation using reputation management platform.
• Lead graphic design on marketing materials including flyers, brochures, banners, print and digital advertisements for designated partner practices.
• Assist media and PR as needed with TV, Radio, and other various marketing relationships providing the necessary support to coordinate content creation, campaign launch and management, etc.
• Assist with outreach to referring physicians and potential new business.
• Provide regular reporting on marketing efforts to leadership and physicians at designated partner practices.
• Coordinate and schedule patient education events and seminars as needed.
• Other duties as assigned.

GENERAL :

• Attend department, clinic or company meetings as required.
• Demonstrate sound judgment by taking appropriate actions regarding questionable findings or concerns.
• Consistently work in a positive and cooperative manner with fellow staff members.
• Consistently demonstrate ability to respond to changing situations in a flexible manner in order to meet current needs, such as reprioritizing work as necessary.
• Demonstrate knowledge and understanding of all company policies and procedures.

CORE VALUES :

• Communication : Verbal and written communications are effective in soliciting and conveying information. Information is clear, concise, and timely.
• OrthoAlliance Policies : Consistently adheres to OrthoAlliance Policies and Procedures (i.e. : including but not limited to : appropriate cell phone and computer usage, dress code, etc.

Also follows all OSHA and HIPAA regulations.

Teamwork : Demonstrates teamwork within department and with company contacts. Allows for flexibility in how work is accomplished.

Treats others with respect and dignity.

Initiative : Takes initiative in routine situations and proceeds when appropriate. Learns new processes, procedures and technology as needed.

Makes decisions with integrity.

• Patient Care / Customer Service : Responds to patients and coworkers in a friendly and professional manner. Anticipates patient needs, patients always come first.
• Dependability : Consistent pattern of good attendance and punctuality. Employee can be relied upon to meet work schedule and complete duties.

Education / Experience Required or Preferred :

• A Bachelor’s Degree in Marketing or related field
• 5 years experience, healthcare marketing preferred
• 2 years management experience
• Personable, presentable, and articulate
• Effective project management skills
• Strong administrative and organizational skills
• Sound understanding of marketing, advertising, and branding
• Proven copywriting skills and the ability to communicate complex ideas
• Proficiency with Microsoft Office, Adobe Creative Suite, and WordPress
• Experience with social media platforms (ex. Instagram, LinkedIn, Facebook, Youtube and Twitter)
• Photography & Videography skills, from capture to editing projects
• Graphic Design for advertising purposes
• Knowledge of Search Engine Optimization, Google Adwords, Google Analytics
• Event Planning and Management

Physical Requirements :

Physical requirements for the position include the ability to frequently hear and communicate orally, see up close and at a distance, read and comprehend, stand, sit, walk, reach, handle, and / or feel objects.

Must be able to climb, pull, push and kneel. Maximum unassisted lift 50 lbs. Average lift 25-50 lbs.