Digital Communications Analyst, Media and Communications Branch, Division for Communications and Str

Job Description The Position :

This position is located within the Digital Team in the Media and Communications Branch, Division of Communication and Strategic Partnerships (DCS) and reports directly to the Head of Digital Communication.

How you can make a difference :

UNFPA is the lead UN agency for delivering a world where every pregnancy is wanted, every childbirth is safe and every young person's potential is fulfilled.

UNFPA's strategic plan (2022-2025), reaffirms the relevance of the current strategic direction of UNFPA and focuses on three transformative results : to end preventable maternal deaths;

end unmet need for family planning; and end gender-based violence and harmful practices. These results capture our strategic commitments on accelerating progress towards realizing the ICPD and SDGs in the Decade of Action leading up to 2030.

Our strategic plan calls upon UN Member States, organizations and individuals to "build forward better", while addressing the negative impacts of the Covid-19 pandemic on women's and girls' access to sexual and reproductive health and reproductive rights, recover lost gains and realize our goals.

In a world where fundamental human rights are at risk, we need principled and ethical staff, who embody these international norms and standards, and who will defend them courageously and with full conviction.

UNFPA is seeking candidates that transform, inspire and deliver high impact and sustained results; we need staff who are transparent, exceptional in how they manage the resources entrusted to them and who commit to deliver excellence in programme results.

Job Purpose :

We are looking for a Digital Communications Analyst who will help develop, amplify and measure the impact of UNFPA digital content on UNFPA channels.

With guidance from the Digital team and in collaboration with all MCB team members, the incumbent will be responsible for the creation, coordination and optimization of paid media campaigns on Meta, Youtube, LinkedIn and other social media platforms.

The Digital Communications Analyst will curate new audiences and content promotion opportunities in order to expand the reach of UNFPA's communications.

The incumbent will draw data from UNFPA's corporate social media management platform and UNFPA's web analytical suite, analyse it and turn it into insight driven reports that help to inform data driven decision making across channels and teams.

The candidate will collaborate closely with other team members analyzing metrics on different channels or platforms to ensure a 360 approach to data and promotion.

You would be responsible for :

• Identify engagement opportunities which allow UNFPA to reach new audiences by using and adapting content from existing campaigns or creating new content.
• Be in tune with the latest trends and developments in the area of digital marketing and translate these into concrete engagement.
• Create, measure, test and optimize paid media campaigns on Facebook, Instagram, LinkedIn and other social media platforms with the objective of increasing the visibility and impact of UNFPA digital campaigns.
• Work with colleagues and external experts to optimize UNFPA's visibility in leading search engines with the objective of driving traffic to its global website and 135 Country / Regional Office websites.
• Provide creative inputs and strategic advice at brainstormings for global communications campaigns from a marketing perspective.
• Maintain relationships and draw expertise from UN or not for profit focal points of various social media networks.
• Produce clear and easy to understand reports on the impact of UNFPA digital content and campaigns across 400 social media channels and 140 websites using data from UNFPA's social media management platform, native data from the social media networks, Google analytics / GTM and Google search console.
• In collaboration with other members of the MCB team, provide insights on the data that can be used for decision making.
• Provide targeted analyses and performance reviews for content owners across the organization, including on Country and Regional Office level.
• Identify and monitor trends, opportunities and risks using UNFPA social media listening capabilities and provide reports with clear recommendations to the team.

Qualifications and Experience :

Education :

Advanced university degree in a relevant field, preferably in advertising / marketing / strategic communications or Public relations is required.

Knowledge and Experience :

• A minimum of 2 years of relevant work experience in digital marketing or digital communications.
• Demonstrated experience with paid media management and optimization
• Demonstrated experience with digital analytics, performance measurement and reporting
• Advanced experience with social media management platforms, social media analytical and social listening tools.
• Advanced experience with web analytical and web optimization tools including GA4, GTM and Google search console
• Strong project management skills and ability to build and nurture a collaborative working environment
• Experience with monitoring of reputational issues or crises on social media
• Willingness to work off-hours in the case of a UNFPA emergency response, other crisis or major PR moment
• Experience working in a diverse international organization is preferred.

Languages :

Fluency in English with excellent drafting abilities and editorial skills required; knowledge of another UN language (French or Spanish) is an asset.

Required Competencies :

Values :

• Exemplifying integrity,
• Demonstrating commitment to UNFPA and the UN system,
• Embracing cultural diversity,
• Embracing change

Core Competencies :

• Achieving results,
• Being accountable,
• Developing and applying professional expertise / business acumen,
• Thinking analytically and strategically,
• Working in teams / managing ourselves and our relationships,
• Communicating for impact.

Functional Competencies :

• Creating visibility for the organization through paid social media campaigns,
• Understanding of communications metrics and indicators, ability to collect and analyze data to inform decision-making,
• Organizational awareness,
• Creativity.
30+ days ago