Digital Marketing Manager (7555U) 72907

Make sure to apply with all the requested information, as laid out in the job overview below.

Digital Marketing Manager (7555U) 72907 About Berkeley

At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included.

Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

• The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence;
• the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice;

and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature.

Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.

We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community.

When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners.

Departmental Overview

UC Berkeley Extension and UC Berkeley Global comprise the continuing education branch of the University of California, Berkeley.

Extension offers more than 2,000 courses per year in a variety of subjects both online and in the classroom. Extension's administrative departments and units include student records (transcripts), registration, scheduling, international student services, facilities, data analytics, marketing, and financial services.

Position Summary

The Manager of Digital Marketing is accountable for all aspects of paid digital while informing owned and earned activities across the organization.

The main duty is to identify and implement digital solutions across a large portfolio of programs with a budget in excess of $2m in B-to-B and B-to-C verticals.

The position requires a blend of strategy, leadership and creativity running campaigns as well as the acumen to oversee high-profile or new programs.

The ideal candidate will be equally comfortable providing high-level guidance to a team member and managing active campaigns, and the agility to quickly switch between vastly different academic areas.

Responsibilities

• Creates, plans, produces, and evaluates marketing, advertising, and sales promotion materials to implement marketing strategies and sales objectives.
• Utilizes product and brand campaigns on paid and social media to drive enrollments, revenue, awareness, leads, and hyper-growth across online communities about UC Berkeley Extension's and UC Berkeley Global's domestic & international initiatives.
• Current advertisement channels include : Google Ads, Facebook Ads, WeChat Ads.
• As part of the marketing strategies, this position will also be responsible for managing our SEO (Search Engine Optimization) efforts.
• Creates, develops, implements and evaluates strategic marketing programs, projects, and campaigns.
• Identifies and implements digital solutions across a large portfolio of programs with a budget in excess of $2m in B-to-B and B-to-C verticals.
• Implements a blend of strategy, leadership and creativity running campaigns as well as the acumen to oversee high-profile or new programs.
• Allocates budget resources according to the area of greatest business need or opportunity.
• The Digital Marketing Manager develops and meets strategic goals through organic and paid deliverables across all platforms.
• Builds and maintains effective relationships with outside companies and organizations.
• Researches and recommends new and innovative methods for generating revenue.
• Drive revenue, growth, & facilitating engagement with the community while helping shape the future narrative of the UC Berkeley Extension and UC Berkeley Global brands as leaders in Professional Education.
• Consults with campus, product managers, sales departments, and advertising agencies to develop and implement promotional plans and recommends sales philosophy, potential approaches, and media strategies.

Required Qualifications

• Advanced knowledge in Google Analytics.
• At least 5 years of experience in marketing-related positions, with a solid understanding of Google Analytics and SEO.
• Written & interpersonal communication and client management skills.
• Strong analytical and reporting skills, and comfort at regularly reporting KPI's.
• Bachelor's degree in related area and / or equivalent experience / training.

Salary & Benefits

This is a 100% full-time (40 hrs a week) exempt career position, which is paid monthly and eligible for UC Benefits.

The budgeted annual salary that the University reasonably expects to pay for this position is $98,600.00 - $128,172.00.

How to Apply

To apply, please submit your resume and cover letter.

Other Information

This is not a visa opportunity.

Conviction History Background

This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities.

The University reserves the right to make employment contingent upon successful completion of the background check.

Equal Employment Opportunity

The University of California is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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