Director of Product & Brand Design

Location : San Diego, CA (Remote)

Reports to : CEO & Co-Founder

Salary Range : $100,000 - $150,000 annually, with potential for equity participation

Role Summary

Huega House is looking for a Director of Product & Brand Design to lead product development, creative direction, and brand design. This role is both visionary and hands-on. You will drive the creative process from product concept to final campaign execution while also producing designs yourself, including product sketches, graphics, packaging, and brand visuals.

Success in this position looks like building a cohesive product and brand identity that resonates with our audience, ensuring premium quality in every product, and elevating how Huega House shows up across all customer touchpoints. Over time, you will transition from doing it all to building and leading a small team, but initially this role requires a builder mindset.

This role is central to Huega House's growth. It ensures that the product and brand creative direction remain aligned, consistent, and aspirational as we expand into new collections, categories, and retail channels.

Responsibilities

Product and Design

Lead the design and development of Huega House products across hats, apparel, and future categories

Create and maintain design direction from concept through tech packs, sampling, and production

Execute hands-on design work including sketches, graphic design, packaging, and campaign visuals

Ensure all products meet Huega House's standards of quality, fit, and brand ethos

Research and apply cultural, market, and trend insights to inspire product innovation

Brand and Creative Direction

Establish and maintain brand identity across campaigns, retail, e-commerce, and packaging

Develop creative assets for seasonal collections and collaborations, including digital and print materials

Partner with marketing to design brand campaigns, advertising, and branded content

Elevate visual storytelling to create an emotional connection with the Huega House community

Leadership and Collaboration

Act as both designer and creative lead until the team expands

Collaborate closely with the founders and cross-functional partners in marketing, operations, and wholesale

Manage timelines, workflows, and deliverables for product launches and creative projects

Build and mentor a small, high-performing creative team over time

Qualifications

7+ years of experience in product design, apparel, or lifestyle brand creative direction (fashion / lifestyle experience strongly preferred)

Strong portfolio showcasing product design, graphic design, and brand creative direction

Proficiency in design tools such as Adobe Creative Suite (Illustrator, Photoshop, InDesign) and product design software (CLO, CAD, or equivalent)

Experience developing tech packs, collaborating with manufacturers, and overseeing sampling / production

Strong understanding of premium materials, construction, and manufacturing processes

Ability to balance hands-on design execution with strategic creative leadership

Strong communication and collaboration skills with the ability to work cross-functionally

Entrepreneurial mindset and comfort working in a fast-paced, growing company

Please email your website and / or portfolio to jonathan@.