Lead Marketing & Content Strategist

Lead Marketing & Content Strategist

at Capco US - New York

About the Team

Capco Digital is a new-wave consultancy that leverages a fintech start-up approach to solve for our clients’ most difficult problems.

Our industry experts work closely with our innovation lab, where we design, prototype, and build bespoke solutions to real-world problems, leveraging new and emerging technologies.

We combine design, advanced technologies, analytics, change management expertise, and modern delivery, to rapidly get our clients to market with a better solution.

Our environment is entrepreneurial, high-energy, and collaborative. Each team member is empowered to share, impart, and utilize their skills and expertise to develop the best possible solution for our client.

We encourage innovation, dissent, solutioning, and leadership across all levels.

About the job

In a rapidly evolving financial services landscape, innovation is crucial to staying ahead. Capco at the forefront of this transformation, and we are looking for a Marketing & Content Strategy Lead to drive strategic initiatives that combine robust marketing strategies with impactful content solutions.

As a Principal Consultant in our Marketing Services practice you will excel at both high-level strategic thinking and the tactical content execution that brings those strategies to life.

You will be instrumental in shaping and delivering multi-channel campaigns that deepen customer engagement, foster loyalty, and drive business growth for our financial services clients in banking, insurance, capital markets, and wealth management.

What you’ll get to do

• Lead the development and execution of brand, loyalty, and integrated marketing initiatives for clients, ensuring alignment with business goals.
• Collaborate with cross-functional teams, including user experience designers, visual designers, and business analysts, to create compelling and innovative experiences, campaigns, and communications.
• Conduct audience research to inform marketing strategies and content development, ensuring that campaigns resonate with target audiences across digital and traditional channels.
• Create and implement content strategies, editorial guides, and campaign concepts for various channels, including web, mobile, social media, and email.
• Develop and oversee multi-channel campaigns aligned with the customer journey, providing strategic oversight and recommendations for optimization.
• Define and measure campaign performance through actionable KPIs and dashboards, presenting insights to executive leadership.
• Support client workshops to uncover insights, understand requirements, and align on strategic direction.
• Advocate passionately for strong storytelling and the power of content to drive business results, both internally and with clients.
• Shape and expand our content strategy and marketing services offerings, contributing to the growth and development of our practice.
• Coach and mentor junior team members, ensuring the development of high-quality work products.
• Build and maintain strong client relationships, working collaboratively to deliver strategic marketing and content solutions.
• Lead the creation of clear, insightful briefs that guide content and creative strategies.
• Participate in business development efforts, crafting proposals and solutions that meet client needs.

What you’ll bring with you

• 5+ years of experience in multi-channel digital content strategy, with at least 3+ years focused on digital and integrated marketing strategies.
• A current portfolio showcasing your work in content strategy and integrated marketing.
• Experience in financial services or other highly regulated industries is a plus.
• Proven track record in developing and executing B2B and B2C marketing strategies that drive results, including lead generation and customer acquisition.
• Strong understanding of how content strategy integrates with user experience, visual design, and business goals to create cohesive digital experiences.
• Experience in Agile Marketing, marketing portfolio management, and advanced analytics to inform strategy.
• Excellent presentation skills, with the ability to communicate complex ideas clearly to both technical and non-technical audiences.
• Demonstrable success in using digital and traditional marketing channels, with knowledge of marketing attribution and media mix optimization.
• Meticulous attention to detail, a passion for process, and the ability to connect design and content strategy to business outcomes.
• Experience working in geographically distributed and culturally diverse teams.
• Strong intellectual curiosity about the intersection of content, technology, and customer experience.
• Ability to handle ambiguity and unexpected challenges with flexibility and poise.
• Excellent written, verbal, and analytical skills
• Previous work in an agency environment is a plus
• Knowledge of the financial industry is a plus
28 days ago