Senior Manager Product Marketing

Pacific CycleMadison, WI, US

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Senior Manager Product Marketing

Pacific Cycle delivers some of the biggest names in outdoor recreation - Schwinn & Mongoose. Our culture is as fun and lively as the lifestyle brands we represent, where innovative ideas are welcome and customer satisfaction is a top priority. Now's the time to join the ride!

A continued commitment to and investment in our people, products, and consumers is the foundation of how we build our bright future. We offer a competitive total rewards package with generous time off, incredible product discounts, and a fun working environment!

We are connected by four core values that serve as the basis for a strong future.

Passion to Perform : We focus on delivering results. With a winning spirit, we go the extra mile to ensure our consumers have an outstanding experience with every ride.
Care & Act Responsibly : Our colleagues, customers, partners, and plant matter to us; we strive to have a positive impact on our society and the environment.
Trust to Act : We demonstrate responsibility by taking initiative, giving each day our best, and showing ownership of the work we do.
Make it Fun : We make work just as fun as riding by creating strong connections and celebrating our achievements together.

Pacific Cycle is hiring a Senior Manager Product Marketing! This exciting opportunity will own the development, forecasting, marketing, and long-term innovation strategy for the Schwinn and Mongoose brands. The Senior Manager Product Marketing will own the development, forecasting, marketing, and long term-innovation strategy for the Schwinn & Mongoose brand portfolios. This role will be committed to understanding consumer needs through market research and insights, defining product vision, and working closely with product development, design, sales, finance, external agencies, and account management to deliver products that will lead our market and drive brand equity via commercial campaigns and mass-market retail strategies.

This role is based out of Madison, WI corporate office and is eligible to participate in the company's Hybrid work program; working in the office 3 days and eligible to work remotely 2 days.

Below you will find a few (but not all) of the main responsibilities :

Strategic Planning & Portfolio Management

Lead the development of the annual product strategy and longer-term roadmap for Schwinn and Mongoose core categories (bikes + parts & accessories)

Identify new whitespace innovation opportunities within existing mass channels to drive future growth

Own the Schwinn and Mongoose five-year innovation strategy, shaping the ideal-state portfolio based on consumer insights

Manage the product lifecycle process, including SKU rationalization and portfolio health management

Consumer & Market Insights

Develop and implement consumer learning plans to inform product roadmaps and marketing strategies

Conduct qualitative and quantitative consumer research in partnership with vendors to ensure strategies are grounded in the voice of the consumer

Perform market and competitive analysis to identify emerging trends, assess product performance, and uncover business opportunities

Use research findings to define brand and product strategies that align with business goals and customer needs

Key Competencies

Strategic & Commercial Thinking | Collaboration & Influence | Innovation & Problem Solving | Customer & Consumer Focus | Execution & Planning

Education & Experience

Master's Degree in Business with a focus on general management, strategy or marketing preferred but not required

Minimum 510 years of experience in the consumer goods industry in one or more of the following roles : product marketing, brand management, or innovation marketing

Background working for a manufacturer (fast-moving or durable goods preferred)

Experience in both large and small company environments strongly preferred

Proven success as a turnaround or change agent is a plus

Strong strategic thinking, analytical, communication, and interpersonal skills

Demonstrated ability to collaborate with and influence cross-functional teams without formal authority

Effective presentation skills, including presenting to internal teams, senior leadership, brokers, and customers

Proven project management skills with the ability to organize, prioritize, and deliver on multiple commitments

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Senior Product Marketing Manager • Madison, WI, US