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Vice President of Marketing

VirtualVocations
Durham, North Carolina, United States
Full-time

A company is looking for a Vice President of Marketing to develop and implement a comprehensive go-to-market strategy.Key ResponsibilitiesConduct market research and positioning to define the company's differentiators and value propositionDevelop and execute a content strategy and generate diverse marketing collateral to engage target audiencesCreate high-impact account-based marketing campaigns and build a scalable lead generation platformRequired QualificationsProven success in leading marketing functions at an early-stage B2B SaaS companyAbility to perform marketing functions as an individual contributor until a team is builtExperience in delivering top-of-funnel lead generation in a B2B SaaS environmentSolid understanding of B2B and B2C marketing strategies, techniques, and digital content channelsAdvanced degree is a plus

12 days ago
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