Marketing Insights Manager

ABOUT BEALLS INC.

If you're seeking a career with a company that encourages authenticity, rewards innovation and provides stability and work / life harmony, then Bealls Inc.

is the place for you! At Bealls Inc., our associates have a shared responsibility to each other that has fueled our considerable retail industry success.

Here you'll find a blend of tenured associates with deep company knowledge working alongside talents from national and international retailers, various industries, and recent graduates, all united by a shared vision.

WHO WE ARE :

We are a group of passionate people who utilize our unique talents to help our guests outfit their families for less.

We strive to hire and develop talented and diverse associates by fostering a culture of inclusion, respect and authenticity that benefits from and thrives on a wide range of skills, styles, backgrounds and experiences.

We believe we are better when we work together, leveraging collaboration and relationships throughout our organization and the broader retail industry to help accomplish our goals.

We are continuously pursuing solutions that address environmental impact and advance sustainable practices, while strengthening relationships with our communities, our associates, and our industry partners.

We are guided by Bealls Inc. company values : Acceptance, Accountability, Authenticity, Compassion, Empowerment, Openness, and Transparency.

WHY JOIN BEALLS INC. :

Location : Our corporate offices are in beautiful and sunny Bradenton, FL. We offer corporate associates the flexibility of hybrid work schedules, with variations by department.

Candidates are encouraged to explore specifics with the hiring manager during the interview process.

Stability :

We are a financially strong, multi-billion-dollar, growing organization that has been around for nearly 110 years! We have over 650 retail stores across 22 states under bealls, Bealls Florida, and Home Centric store brands, along with 50 exclusive brands in our stores!

Benefits :

We provide weekly pay and comprehensive benefits, health and wellness perks including paid time off and retirement saving plans because associate well-being is a priority.

Growth :

We focus on cultivating internal talent and educating new members of the organization through numerous training programs and learning tools.

This is accomplished through continuous professional development at all levels in the classroom, in the field and on the job.

Connection :

Surround yourself with others who find purpose, passion, and fulfillment in their work, with an organization that believes in making communities safer and healthier for generations to come.

Marketing Insights Manager

SUMMARY OF DUTIES AND RESPONSIBILITIES

Marketing Scorecards and Dashboards :

Weekly, Monthly and Quarterly KPI tracking to be leveraged within the marketing team as well as with cross functional business partners to illustrate marketing effectiveness.

This will span across all marketing touchpoints as well as all life stages from acquisition, reactivation, repeat and retention leveraging existing data sources, as well as defining new sources of intel.

Troubleshooting of data to ensure data credibility and accuracy.

Find ways to enable marketing team to self-serve data needs.

Ability to extrapolate, code as well as visualize data.

Support multiple stakeholders, with strategic savvy to ensure their needs are understood and served in the most efficient manner.

Marketing Campaign support

Collaborate with other data partners to ensure customer file and segmentation matches marketing strategy needs for Loyalty, CRM, Media, and other guest needs.

Collaborate with technology, platforms and or agencies to optimize data workflow.

Critical member is defining test and learn agenda.

Critical member in defining 3rd party data and how to leverage with owned data to maximize performance.

Defining the Future state

Support Marketing Leadership in defining the future marketing technology stack and data roadmap.

Establishing relationships with media owners and platforms to continue to unlock value through insights.

Evaluate 3rd party resources to expand both qualitative and quantitative information (within budget and resource constraints).

Attributes

Connectedness - Shows capacity to foster relationships throughout the corporate office.

Accountable - Possesses a robust work ethic, meticulous attention to detail, and self-accountability.

Scrappy Comfortable picking up a range of differing technologies to create an analytics sandbox to answer any questions for which we can source data against.

Adaptable - Excels at prioritizing and managing queue of incoming work, while seeing them through to completion.

Analytical A natural in working with any kind of data to distill insights through storytelling that guides / compels actions.

Sense of urgency solution oriented and highly organized to thrive in high paced and high demand environments.

Visionary thriving on not only the task at hand but finding smarter, faster, new ways to mine valuable insights that will positively impact our marketing efforts.

Qualifications

Education - BA / BS in Quantitative Discipline (including MIS, Analytics, Computer Science).

Experience - 7+ years of experience in customer analytics.

Analytics Advanced analytical skills spanning understanding of database architecture, etl, familiarity with cloud data platforms (snowflake, aws, etc.

hands on implementation / support of business intelligence (powerBi, Tableau, etc.), and experience with open-source data science tooling (R, Python, etc).

Statistics Solid foundation of statistics and their application to marketing initiatives.

Data Visualization Proven examples of bringing data insights to life through data visualization, storytelling and other methods of translating the complex into business concepts that compel action.

Project Management - Excellent organizational, planning, and project / program management skills with strong attention to detail.

Industry / Domain - Experience in retail / DTC businesses with a focus on shopper Insight and Loyalty. Experience with end-to-end omnichannel campaign planning, execution, and reporting

When it comes to finding the right fit, we know there is a lot to consider.

Our recruiters are here to help you discover the career fit you’re looking for.

Thank you again for your interest in Bealls Inc. and we look forward to hearing from you!

For more information, check out :

www.beallsinc.com

www.bealls.com

www.beallsflorida.com

www.homecentric.com