Search jobs > Charlotte, NC > Director media

Director, Performance Media

OneMagnify
Charlotte, NC
Full-time

OneMagnify is a global performance marketing organization working at the intersection of brand marketing, technology, and analytics.

The Company's core offerings accelerate business, amplify real-time results, and help set their clients apart from their competitors.

OneMagnify partners with clients to design, implement and manage marketing and brand strategies using analytical and predictive data models that provide valuable customer insights to drive higher levels of sales conversion.

OneMagnify's commitment to employee growth and development extends far beyond typical approaches. We take great pride in fostering an environment where each of our 700+ colleagues can thrive and achieve their personal best.

OneMagnify has been recognized as a Top Workplace, Best Workplace and Cool Workplace in the United States for 10 consecutive years and recently was recognized as a Top Workplace in India.

We're looking for a Director of Performance Media to define, lead, and implement comprehensive paid media strategies across all channels, including digital, search, social, display, programmatic, TV, OLV, traditional and streaming audio, OOH, and print.

This individual will ensure measurable results and develop strategies that align with market needs and client goals. You will own senior media client relationships, ensuring strategic alignment and defining clear roles and priorities for tactics-upper, middle, and lower funnel to optimize media investment.

Additionally, you will enable team growth and expansion in the Digital practice area.

About you :

  • Strategic, resilient, and engaging self-starter
  • Intrinsically motivated, ego-less, and inquisitive leader
  • Lifelong learner up-to-date with media trends and techniques
  • Trusted advisor and senior client relationship builder
  • Transformative leader who drives collaborative, user-centered solutions

What you'll do :

  • Develop comprehensive media strategies, including deck creation, media mix analysis, budget and channel allocation, target audience development, and competitive insights
  • Collaborate with cross-functional partners to integrate first-party data into audience strategy and build measurement frameworks
  • Plan, implement, and optimize campaigns across multiple platforms with meticulous attention to detail, ensuring alignment with the client brief
  • Integrate learning agendas into media plans, translating high-level goals into actionable test and learn pilots for continuous improvement
  • Collaborate with Client Success and Senior Leadership to support account plans and strategies for growth and client satisfaction
  • Accurately scope engagements, build efficient operating models and team structure and own the transition from sales to delivery
  • Lead a highly skilled team with an analytical lens to achieve client success outcomes, deliver value, and meet critical metrics
  • Demonstrate expertise in media metrics and data analytics, connecting performance to business value
  • Innovate our programmatic, affiliate, native, video, content discovery network, mobile, and shopping ads solutions
  • Support practice advancement, including resourcing, career development, service offering definition, and thought leadership initiatives

What you'll need :

  • 15+ years of success building client relationships and leading teams delivering media solutions
  • Extensive experience in all facets of media, including objective setting, audience targeting, data analytics, design, messaging, channel selection, budget management, conversion tracking, testing, optimization, attribution, compliance, and privacy
  • Expertise in both digital channels (paid search, paid social, display, video, mobile, programmatic) and traditional channels (TV, OOH, radio, print)
  • Bachelor's degree or equivalent experience in business, marketing, economics, statistics, or a related field from an accredited college / university;

an advanced degree is a plus

Benefits

We offer a comprehensive benefits package including medical, dental, 401(k), paid holidays, vacations, and more.

About us

Whether it's awareness, advocacy, engagement, or efficacy, we move brands forward with work that connects with audiences and delivers results.

Through meaningful analytics, engaging communications and innovative technology solutions, we help clients tackle their most ambitious projects and overcome their biggest challenges.

We are an equal opportunity employer

We believe that Innovative ideas and solutions start with unique perspectives. That's why we're committed to providing every employee a workplace that's free of discrimination and intolerance.

We're proud to be an equal opportunity employer and actively search for like-minded people to join our team.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive benefits and privileges of employment.

Please contact us to request accommodation.

30+ days ago
Related jobs
Promoted
PMI (Project Management Institute)
Charlotte, North Carolina

JobPosting","title":"Senior Graphic Designer","datePosted":"2024-10-15T00:00:00","validThrough":null,"description":"How will you make a difference to PMI?\nPMI is looking for a Senior Graphic Designer who will be focusing on creating and extending design systems, managing stakeholder relationships, ...

Promoted
Consolidated Communications
Charlotte, North Carolina

Proven work experience as a Brand or Integrated Marketing Manager or a similar senior-level role, with a track record of successfully managing marketing initiatives, agency relationships, project management and content development. Joining Consolidated Communications as a Intergrated Marketing Manag...

Promoted
CPI Security
Charlotte, North Carolina

CPI Security, a leader in the security and automation solutions industry, is looking for a Creative Director to join our growing team!. Provide creative direction and mentorship to a team of creatives, fostering a culture of innovation, collaboration, and excellence. This hands-on role is critical t...

Promoted
LeafGuard
Charlotte, North Carolina

Manage and execute field event marketing initiatives and team in lead generation best practices for office to exceed booked, issued, and sales targets. Recruit, Hire, Train, and develop event marketing team with actionable accountability in established goals. Optimize and leverage potential localize...

Promoted
MSIGHTS
Charlotte, North Carolina

The MSIGHTS Platform integrates with a client’s existing marketing technology stack to deliver: 1) End-to-End Performance Management - connecting media budgeting and planning with media results and business outcomes to measure performance against planned KPIs; 2) Always-on Digital Accountabili...

Promoted
Radio One
Charlotte, North Carolina

Integrated Marketing Specialist. Utilize ideation skills to develop, present and execute integrated marketing campaigns across platforms to accomplish client return on investment: Terrestrial, Digital, Live events. Knowledge in the following industries, radio, digital, marketing, advertising, a plus...

Promoted
Taylor Morrison Inc.
Charlotte, North Carolina

Marketing Automation Specialist. Do you love delivering messages to users with the right message, at the right time, through the right channel? We are looking for someone who has email coding expertise and enterprise marketing automation platform experience to help us create innovative marketing ema...

Promoted
Calyx Living
Charlotte, North Carolina

Community Marketing Director Responsibilities. As a Calyx Community Marketing Director, you will be the primary driver of a world-class community with best in class census trajectory! You will achieve this early drive to deliver occupancy through community engagement, including events and networking...

Promoted
Swift Management Group
Charlotte, North Carolina

Developing and executing innovative marketing campaigns. Cross training in all departments (Sales, Business Development, Marketing). Sales, marketing, customer service, retail, athletics, restaurant, teamwork, training, campaigns, leadership, communication, outreach, advertising, business developmen...

Promoted
Unchained Inc
Charlotte, North Carolina

The Marketing and Sales Director is responsible for developing, implementing, and executing strategic sales and marketing plans for the entire organization (or assigned products) in order to attract potential customers and retain existing customers. Director of Marketing and Sales. Develop and imple...