Lead Generation Manager

Instawork is a mission-driven (and fast growing) company looking for top talent to help us scale our labor marketplace. Our team is composed of talented and dedicated individuals who are passionate about creating economic opportunity for businesses and skilled hourly professionals.

Our headquarters is in San Francisco, with hub cities across the U.S., Canada, and India. Our company values are our North Star, guiding us as we craft impactful products and to be extraordinary colleagues to each other.

If you think you are the right match for the following opportunity, apply after reading the complete description.

The Lead Generation Manager is an integral part of our team, responsible for driving the continuous improvement of our existing internal Growth platform.

This platform is designed to generate, enhance, score and distribute leads to our Sales team and support revenue generation for Instawork.

Why we are excited about this role : This role has a substantial potential to make a significant impact to the growth trajectory of the company.

Due to the nature of our business, Instawork has unique data and lead engine needs and we are building a sophisticated, complex platform that incorporates cutting edge technologies including AI integrations.

The ideal candidate will draw from Sales & Marketing Operations and Product Management skills to build a lead engine that is truly one of a kind.

This unique role will require the candidate to cooperate closely with key stakeholders, add on to the product / platform roadmap, execute projects and devise solutions to existing or new issues while being data-driven.

The successful candidate will need to prioritize tasks, collaborate with technical teams for implementation, and manage third party vendor relationships, assessments and integrations.

Candidates will be expected to gain comprehensive knowledge about our systems and data structures, and manage interdepartmental projects to achieve the planned changes.

What You'll Do :

• Identify, prioritize and execute projects to support our sales efforts by increasing the pipeline contribution from centrally distributed leads & accounts
• Build & manage the core components of our leads engine :
• New account identification
• Data enrichment
• Account scoring & tiering
• Outbound campaign execution
• Account distribution
• Tracking and reporting of associated KPIs
• Data coverage
• Data quality
• Work rate
• Conversion Rate
• Campaign success
• Identify, evaluate, and implement new tools & technology to increase the accuracy and actionability of our internal data
• Identify new data sources to identify and enrich leads; find novel approaches to ingesting and evaluating data
• Manage cross-functional projects with vendors, operations, product and engineering teams for implementation
• Maintain effective relationships with stakeholders

Who You Are :

• Minimum of 4-6 years in a GTM Operations role : Growth, Marketing, Revenue / Sales Ops
• Demonstrable skills in project management
• Strong analytical skills and data-driven decision making ability.
• Strong SQL skills
• Familiarity with AI and experience leveraging for GTM use cases
• Strong understanding of Salesforce data structures and other GTM systems and vendors - i.e. enrichment & data providers.
• Experience working alongside marketing / sales / operations teams
• Excellent communication and interpersonal skills, allowing you to build strong relationships and liaise effectively with key stakeholders.
• The ability to operate both independently and as part of a team, contributing to the success and growth of the organization.
• A knack for handling multiple projects concurrently, showcasing your strong organizational and time management skills.
• An impressive attention to detail, ensuring that all tasks are performed accurately and efficiently.
• An enthusiastic and self-driven approach, thriving in a rapidly evolving environment.

For CA based applicants :

• The base salary for this position is $120,000 - $160,000.
• This position is eligible for equity in the form of stock options.
• This position is eligible for Instawork benefits, including :
• A variety of medical, dental, and vision plans with coverage beginning on the date of hire
• Flexible paid time off
• At least 8 paid company holidays annually
• Home office stipend
• Phone stipend
• Commuter stipend
• Supplemental pay on qualified leaves
• Employee health savings accounts (HSA) contribution
• Flexible spending plans
• 401K plan
• Perkspot - discount program through Lumity

A variety of factors are considered when determining someone’s compensation including a candidate’s professional background, experience, and location.

Final offer amounts may vary from the amounts listed above.

Instawork Values :

• Bias for Action We are a growing team and an evolving product. We want a team of do’ers to drive the company forward, even if it means making decisions with incomplete information or being wrong.
• Act Like an Owner Treat this company as though it is your own. Execute on the fundamentals, and act creatively to drive growth.

Your ability to drive impact in any part of our company is only limited by your courage and conviction, not your job title.

• Always Be Learning We are changing an entire industry. We strive to learn from each other and get better each day, week, and month, so that our team’s learnings can compound and we can all improve, together.
• Empathy, Trust, Candor Empathy for our business partners and professionals means we put ourselves in their shoes. Empathy for our colleagues means we are always upfront and honest with each other, which comes from trust.

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