A company is looking for a VP of Demand Generation to lead and scale its global demand generation efforts.Key ResponsibilitiesDevelop and execute a comprehensive demand generation strategy across multiple channelsManage the demand generation budget and lead a high-performing teamCollaborate with sales, product, and professional services teams to maximize pipeline impactRequired QualificationsSignificant experience in B2B demand generation, preferably in a high-growth SaaS environmentProven track record of building and scaling demand generation programs with measurable resultsDeep understanding of account-based marketing (ABM) principles and best practicesExperience working with channel partners and developing effective partner marketing strategiesExperience developing customer marketing programs for upsells and advocacy
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